Working as a content marketer for your company, chances are that you may have used a lot of tactics to improve the rankings of your company’s website on search engines. But, still it is possible that you are not getting the kind of online traffic on your website which you are expecting. So, what could be the reason? Perhaps you have missed out on a powerful medium and that is videos.
Wait a second. May be you are doing that as well. But, the question is how wisely and effectively you are doing it. Using videos is a good way to improve your website’s ranking on search engine result pages (SERPs). But, I am not simply talking about putting up your videos on your website. Yes, I know that the presence of good promotional or marketing videos on a website itself gives a good SEO ranking boost. Here, I am talking about uploading the videos on popular video sharing platforms like DailyMotion or Youtube and optimizing them to drive traffic to your website.
Let me tell you that Youtube is the largest video search engine, which is also owned by Google. So, it is quite obvious that Google’s search algorithms are influencing the search results for this video platform as well. But, if you optimize your videos properly then your website stands a better chance to garner online traffic than others. Youtube videos can bring a lot of online traffic directly to your website and your social media profile pages as they get shared more and more over time. But, you also need to do the proper arrangements to engage this online traffic when it hits on to your website. So, here I am presenting a few tips which can help you optimize your video marketing strategy to yield better results. Alright, so let us take a look at the 9 creative hacks to improve SEO using videos.
1) Quality Video Content
Producing short and crisp videos that align with your company’s brand, service or product is a right way to start. Interesting and engaging videos make your viewers to watch them till the end. Hence, I say that short videos yield better results since they fit in with the general attention span of the viewers. So, the idea is to create videos which can communicate information easily and effectively through visuals. You can make educational videos, animated videos or create photo montages using parallax technology
2) Eye-Catching Title
The most important part of your video is a compelling title that defines it uniquely and perfectly to make viewers click on it. You should try to include keywords and phrases in a title which hold relevance in relation to the content in the video. This will allow Google’s search engine spiders to spot them for the viewers
3) Positive Responses
Youtube says that the number of likes and shares that your videos receive greatly improves the rankings of your videos on search engines. Positive feedback, such as comments, likes, shares and favorites play a major role in making your videos popular. Moreover, interacting with your audiences is also very important. So, don’t forget to do that as well.
Another important factor appreciated by search engines is consistency. Let it be any kind of content, such as social media posts, blogs posts, any content on your website and videos as well. Publishing videos consistently on Youtube and other video sharing websites, influences Google search algorithms to work in your favor. Going by the general rule, if you post more content, then definitely you receive more viewership. Moreover, you are able to build a strong and powerful fan base over time for your online community, your brand or your company’s social media profile.
5) Title Tags
A title tag has a crucial role to play in your on-page SEO strategy. Title tagging is the way to define the web pages for the search engines as well as users. It usually appears in a browser bar and the approximate length for a title tag is between 60 to 70 characters.
It is important for you to tag your videos for improving its rankings on the search engines. There are several rules to follow while writing an effective title tag. Generally, the most important keyword has to be used in the beginning and the least one at the end. There are some additional parameters to consider while writing title tags, including keyword density, proper placement of keywords, avoiding usage of conjunctions and using pipes ‘|’ for keyword separation.
Also See: YouTube SEO for Small Businesses
6) Meta Description
You also need to include a good description for your videos in the Meta description. It has a 120 character limit so you can use up to 12 keywords in it. You need to include specific keywords and phrases as well as links to your website pages, product pages, social media profiles or blog posts. This will help you to drive online traffic to the desired destination.
Moreover, any video without a call-to-action button or link can prove very ineffective. So, if you want your viewers to fill contact forms, subscribe to your newsletter or avail any discount deals, then you can use your videos to drive them to the specific landing pages on your website.
8) Linked Annotations
Videos that drive traffic to other videos usually fare well on Youtube. It can be done via linked annotations. This will help you to link your videos to other videos, channels or your own video playlists.
9) Faster Load Time
Another important factor which influences the performance of your videos is page load time. A slow page load time will turn your viewers away. Google considers the performance of the web pages in its algorithm and it is very much in your hands to optimize your videos to load faster.
Today, there are a lot of online tools that help you to know about the way in which your audiences engage with your content. So, you should consider using analytic tools to monitor and measure the impact and success of your video marketing strategy and look for areas where you can improve upon your techniques. Moreover, it is very important for you to optimize your videos for mobile devices. It has been observed that 57% of mobile users leave the site if they have to wait for more than three seconds.
Alright, I hope that you must have found some key take-way points from this post. If you know a few more techniques to optimize videos for improving their visibility on the search engines, then you can share your tips with others by writing in the comments section below. Thank you.