Instagram was not a part of the mainstream social media channels even a few years ago. Everything started to change for this company when Facebook acquired Instagram for a huge amount of money. After Instagram was combined with Facebook, everything changed for this network too.
Today users are able to put ads on Instagram using their Facebook account as they now work as a combined advertisement platform. Obviously, advertisement is a big way to promote your product or service to the audience of Instagram but that’s not the only way. In this article, we will look at 9 interesting tricks to use Instagram for your business. Let’s get started.
1. Channelize your Traffic
This is the first thing that you will have to do with your Instagram account. You have to get a social approval first by getting that first batch of traffic or followers in your Instagram account. The number of followers is a social approval for anyone who is going to follow you next. This number tells them that the account is authentic and there are other people too in that same journey.
One good way to increase the number of your followers is by channelizing the audience to your Instagram from other social media accounts. If you have a business, you already have your other social media accounts ready and you can ask those audiences to go and support you on Instagram.
2. Post a Lot
One big method to win in Instagram is to post regularly. Make sure that you are posting a lot on Instagram. Often, people think that posting the perfect image is more important than posting regularly which is not true at all. You have to post as much as you can. Your audience will never get bored seeing your content as long as they are entertaining.
Though Instagram is more popular as an Image sharing network, you should not ignore the power of video. Video is a very powerful tool to engage your audience. When you are uploading videos on Instagram, you have to make sure that the videos are short and interesting. They should not be something like your YouTube videos as Instagram users do not have that much time.
However, you can take the key parts of your YouTube video and then ask your audience to go and watch the full version there.
Hashtags are probably the most important marketing tool that you will have to use when operating on Instagram. You can use up to 30 hashtags on each image and intelligent marketers take that opportunity to the fullest. Make sure that you target everything on your niche using different hashtags. Do not invent hashtags. Only use the ones that everyone else uses.
Always try to respond to as many of the comments as possible when you are operating on Instagram. This is actually a rule that is applied to almost all social media. People love it when you respond to their comments and queries. Even if they are simply talking about the content that you posted, try to engage with them like a real person.
This is why it is always better to keep one social media manager for your account so that there is a relation between your account and the followers. Do not be like a computer when replying to people. Try to act like a human and try to be entertaining when you are replying to your audience. Always remember that many people will see this response besides the actual person who you are responding too.
6. Ask For It
Businesses should never feel hesitant to ask for likes and comments once in a while. Make sure that you do not force people to like and comment on your content but you can always ask for it with a polite voice. If your content is good enough, nobody will have a problem of liking or sharing your content.
Therefore, make sure that you ask for it at the end of your description. Do not be too flashy about it. Try to be normal in the process and people will not hate you.
7. Paid Ads
Instagram business will tell you everything related to cc. This is their free service to help businesses from all around the globe. Where Instagram paid ads hasn’t been that popular yet as a marketing tool, the industry is getting more and more interested on this platform every single day.
The best part about targeting a less occupied social media company is that you do not have to compete with big brands. That’s exactly what is happening right now with Instagram and you should take the advantage as soon as you can.
There is nothing like overnight success when you are operating online. Overnight success is almost always a myth and you should not run after that. What you can do is to work hard on a constant basis. If you are posting regularly on Instagram every single day, then there is no reason that why you will not be growing.
Consistency is the key to success on almost any social media and Instagram is not different than that.
9. Influencer Marketing
The last one that we will talk about is probably the most important one in today’s world. Influencer marketing is now considered as one of the prime marketing tools to make things happen. The idea is very simple. People like to listen from trusted voices and these influencers are trustable to them. Therefore, if they talk about a product or a service then the chances are high that people will listen to them.
That’s exactly what you do in influencer marketing. There are different marketplaces now that connects influencers with the marketers. They mostly take payment on per post basis but you can setup the deal anyway you want.
There you go! If you can follow these 9 awesome tricks when using Instagram the next time, there is no way that you will fail in your business with the help of this social media giant.