Are you tired of low conversion rates on your SaaS apps? Conversion Alchemy is looking to enter the market with a new and revolutionary way of snowballing your marketing efforts and the results.
I definitely don’t want to speak too soon, as there is very limited information available at the moment, and perhaps someone from Conversion Alchemy is going to join us here in the comments and provide a little bit more info as to when the application is going to launch and what are going to be the initial requirements.
Coming soon: we’re developing an all-new approach to SaaS conversion optimization that could snowball your subscription rate, even if you don’t yet have enough traffic for A/B testing.
- See a measurable improvement in conversions in just 6 days
- Perfect for early-stage startups and experimental web projects
- The only optimization strategy that offers guaranteed results
I’m unable to follow on the statement about doing optimization and increasing rates before there is any traffic, but I’m hooked on that pitch and subscribed to the email list to get some news when they become available. I’ll definitely update this post then and let you all know about it on Twitter.
Conversion Alchemy itself maintains a pretty busy Twitter account and is always discussing and replying to people, so check them out on Twitter too.
Hi Alex,
Thanks for your coverage of Conversion Alchemy and for inviting us to share some additional details here. We’re still a couple of months away from launching, but I am happy to give you a feel for what we’re working on and, perhaps, to set your mind at rest about some of our outrageous claims :)
The core premise behind Conversion Alchemy is that many (maybe most) early-stage SaaS startups don’t have enough traffic for A/B testing, which leaves them in a Catch-22 situation: they can’t optimize and they can’t justify scaling their traffic until the funnel is optimized.
Many CRO experts insist that split testing is the only reliable way to optimize and that anything less is “gut instinct marketing”. However, this purist approach doesn’t solve the problem, with the result that countless SaaS apps have horrible conversion choke points (some of them glaringly obvious) that never get addressed.
Conversion Alchemy tackles this problem using a highly-structured process that combines heuristic optimization with some statistical risk mitigation techniques. Our heuristic database currently covers almost 300 recognized conversion issues and ranks them according to confidence and lift potential. This enables the optimization plan for a given site to be tuned to suit the owner’s risk/gain appetite. A key factor in making this approach viable is that any optimization plan always encompasses a spread of tactics designed to produce a net positive effect (even if some tactics, in isolation, may have a negative effect). You might think of it as the CRO equivalent of a balanced investment portfolio.
Our process is only intended to be the start of an optimization sequence that will eventually include A/B testing (when traffic allows). However, we see it as a vital first step for apps that would otherwise remain completely un-optimized. Also, we chose to target the SaaS niche (rather than generic CRO opportunities) because SaaS businesses have several operational characteristics that aren’t visible to web visitors but that still affect conversion and lend themselves to heuristic tuning.
What we’re building isn’t a product, as such, but more a “productized” service. Whereas the conventional approach to conversion optimization tends to be 100% bespoke and open-ended, we have set out to build a semi-automated service that delivers specific results in a specific timeframe for a fixed price. However, behind the scenes, there are still real human beings at work, because conversion analysis is a complex undertaking that requires a rich mix of skills and experience.
Apologies for the lengthy reply. I hope this has given you food for thought.
Tim