What is that one thing that attracts people to click on your Instagram image other than the image itself? Well, most commonly it is the caption. You have to have proper and engaging Instagram captions to gather the most attention. This might sound like an easy task but it is not. Going for a few images with great captions is easy but when you will have to do this on a continuous basis for a long period of time, this gets tough. That’s exactly when this article is going to come in handy.
In this article, we talk about the top 10 tips to write engaging Instagram captions that you can start using today.
1. Write Long Captions
Often we become lazy and write short captions or write no caption at all. That should never be the case when you want to grow your Instagram engagement. Always try to write long captions. There is a reason that Instagram allows you to write those many words, right? Try to utilize that space and do not leave it blank.
2. Use Enough Hashtags
Hashtag is the single most effective tool to grow your Instagram reach. There are only around 20-30 hashtags at max that everyone will use in your particular industry. Try to apply all of them if you can in your every single post. Hashtags are very common in Instagram so there is no way that your audience will get annoyed. On the other hand, this will give you a potential bigger and better reach in Instagram. There is no reason to miss that opportunity.
3. Ask Questions
One great way to engage more audience in every single Instagram post is by asking them questions. Simply go ahead and ask them questions in each of your post. You will soon start getting the difference. When you ask your audience a question, they are more likely to comment on that post and once they comment, they will get notifications and will have to come back every time someone else posts on that same content of yours.
Therefore, this is not just a one-time engagement but will be a recurring one for you.
4. Follow Up
Do not consider your posts a single time event. Try to make a story out of the whole thing with follow ups and mentions of the old post so that the audience can get a sense of the bigger picture. This will do two things for you. First of all, people are more likely to respond to a story than a single time image. More importantly, no matter when people find your post, they are going to go back and have a look at the whole story which means continuous engagement in not only the current post of yours but also to the previous ones.
5. Be Funny
The main reason that people use social media is not to receive your brand message but to be entertained. You have to keep that in mind when you are communicating with the audience. The information that you share will have to be funny and informative at the same time so that you can create a win win culture for your brand and the audience at the same time.
How can you make that happen? The easiest way is to be funny when you are creating your captions. You see, no matter what the business type is, if you are a humorous person, you can turn things into funny captions and can post the same message that you were posting being boring.
If this is not one of your strong points, then simply hire someone who can do the job for you.
6. Encourage To Comment
Often, people need a little push to do something and that is exactly what you are going to do if you follow this step. You are going to encourage them to comment on your post in the captions. This might seem difficult and there are different ways to do it.
You have to find your own angle to look at it and then experiment to find the best possible outcome. Some people offer incentives in the captions along with a request to comment which is a good way to go about it. There are others who simply ask and do nothing which also works.
7. Share Quotes
It is very much possible that you are not going to have unique ideas and captions to post every single time. What can you do in that case? The second best option is to take an approved idea which can easily be a quote or a message from someone else.
You can either turn the whole quote into an image post if you wish or you can also simply use that as caption and use another similar image that will go well with the caption.
8. Be Relevant
Try to be relevant of the current time. If you are living in 2017 and posting about the 2011 Olympic, then chances are very low that it will be considered as a good caption no matter how big the event of Olympic was. Always try to be relevant when you are posting something. Try to attach your caption to something that is happening at the recent times.
This way, you will get good engagements from those who are familiar with that particular event that you mentioned in your caption.
9. Don’t Spread Negativity
The internet has enough negativity on it. Make sure that you are not spreading anger or more negativity with your Instagram captions. If you are sad or angry at a certain date, try not to post at that day or ask someone else to do it for you because the emotions are visible with written messages too.
10. Keep Doing It
Do not wish for an overnight success as it does not exist. Try to work hard and keep on working hard as long as you can. Only then you will start to see good results. You should never lose hope when you are doing things right. Cheap captions can only get you so far. Writing quality ones with thoughts behind will help you in the long run game and you should be confident about that path.