The digital boom is now primarily driven by mobile. 75% of American people are now equipped with a smartphone. Therefore, having a mobile application dedicated to your business can be a real asset for your business.
According to Studies, the mobile is the Number 1 screen for connecting to the internet in the USA. Applications play a central role since they concentrate 90% of the time spent on smartphones.
In this context, more and more brands are building mobile applications or thinking of creating one? We tell you why it is helpful to develop a mobile application.
6 strategies to develop a mobile application
Position yourself earlier in the buying journey
If 25% of digital transactions today are carried out on mobile according to the last Mobile Marketing Barometer, the mobile is very often used at the beginning of the purchasing journey. Furthermore, a study reveals that more than one in two consumers (56%) use their mobile to research before purchasing.
In specific sectors such as fashion, there is a ROPO (Research Online Purchase Offline) phenomenon: consumers research online on their mobile phones and then buy in stores.
Mobile content thus helps to position itself earlier in the buyer journey. It can involve visualization of the product, a free demonstration, advice, or product reviews. Mobile is, therefore, a customer acquisition tool. It is also a great up-selling and cross-selling tool.
Offer a new experience to its users
The multiple possibilities and functions of smartphones and tablets make it possible to offer new experiences to its customers. For example, it is possible to imagine new services based on push notifications, the camera, geolocation, consultation without an internet connection, etc. These services can feed your cross-channel, drive-to-store, or other brand strategies.
Offering services in push mode is also a way to remember the good memories of its users via a direct communication channel. Mobile is also a tool for customer loyalty. Be careful, however, not to overdo it: if your communication becomes intrusive, users could quickly delete your app.
Trigger purchases and impulse actions
In a mobile environment, users use their phones to meet their immediate needs. As a result, mobile applications promote spontaneous and impulse purchases.
Many consumers are purchasing items on mobile that they would not have bought in a store. Amazon thus provides a super-fast buy button in its application. In addition, thanks to the 1-click ordering, consumers can buy a product in record time without going through the shopping cart.
Strengthen its brand image
Developing a mobile application is an excellent way to strengthen your brand image and differentiate yourself from the competition. In addition, many companies now have a responsive site, which automatically adapts to the size of the screen on which it is viewed.
With an app, your brand becomes mobile. Your prospects and customers are exposed to your brand daily. It accompanies them everywhere and throughout the day. The tactile dimension of smartphones and tablets also establishes a stronger and more personal connection. By touching their screen, your prospects and customers also connect with your brand.
Increase its visibility
Creating a mobile application significantly increases online visibility. According to studies, nearly 70% of smartphone users install at least one new app per month. Thus, mobile stores, which have their own referencing system, play an essential role. The most visible apps in the App Store, which are often the ones with a good description, are usually the most downloaded.
In addition, the launch of a mobile application is a communication opportunity. The content and articles generated by the launch of an application contribute to better visibility and better referencing by the search engine.
Collect additional data
Mobile apps are also a great way to collect data on your users. It can generate new insights into how your product or service is used in real life. These insights are essential to improve your future developments.
The data collected can also help provide more personalization. Today’s users demand personalized experiences. By collecting, for example, your users’ personal preferences or opinions, it is possible to anticipate their needs better.