The Elements of Great App Marketing from Zapporoo

The Elements of Great App Marketing from Zapporoo

By on March 3, 2015

App Marketing or Commonly referred to as app store optimization (ASO), is the process of improving an app’s rankings in the app store. Here are some of the key elements of great app marketing: Keyword Selection The Apple App Store and Google Play Store limits keyword lists to 100 characters. As a result, great app Read More...


5 Tips for Sending Cold Emails that Receive a Response

By on December 16, 2014

I’m no expert in email marketing, but having been a blogger for so long – it has taught me some invaluable lessons and skills, especially when it comes to working with people closely, asking them for favors, and in general – trying to be a good associate; no matter how large or small the extent Read More...

7 Apps to Help Your Shopify Store Maximize Sales

7 Apps to Help Your Shopify Store Maximize Sales

By on September 5, 2014

Who doesn’t like more sales and traffic. Everyone loves it. For many, it is the fuel that keeps them steering forward, rather than to steer in walls and make wrong decisions. Though, we’ve to ponder – which one came first. In this post, you’ll find 7 Shopify Apps to help you maximize your sales and Read More...


7 Ways Exit-Intent Technology Can Improve Your Conversion Rates

7 Ways Exit-Intent Technology Can Improve Your Conversion Rates

By on September 1, 2014

Are you losing out on sales or conversions without knowing it? By adding a simple conversion optimization tool called an “exit-intent popup,” many website administrators can instantly improve their site’s conversion rates by 3, 5, or even 10 percent. This type of solution is inexpensive, takes almost no time to set up, and provides immediate Read More...


10 Ways to Promote Your Newly Founded Startup

10 Ways to Promote Your Newly Founded Startup

By on August 28, 2014

You’re building something new and exciting, something you believe will change the way people do things, and while you’re approaching the deadline – you still question whether you’ll be able to afford a proper marketing campaign to really maximize the initial launch results. It’s not cheap, but luckily – there are plenty of free ways Read More...


How to Use Color Psychology in Your Web Design Projects

How to Use Color Psychology in Your Web Design Projects

By on August 20, 2014

McDonald’s, Burger King, Pizza Hut, KFC — what do all these restaurants have in common, besides cheap, greasy food? If you guessed the color red, you’re right. Their logos and the inside of their eating establishments have been carefully designed to include red. According to color psychology, red stimulates your appetite by exciting you and Read More...


10 Facebook Tools for Business & Marketing in 2014

10 Facebook Tools for Business & Marketing in 2014

By on May 12, 2014

I’m not a very huge fan of Facebook, and hardly even use it, but there have been some tools that I’ve been able to experience during my journey that I think you’ll find useful and appealing. I was inspired to put this together after I published my Twitter tools post, earlier last week. I had Read More...