Are you having trouble getting more eyes on your business and what it offers? E-mail marketing might be the best way to go. It’s fast, it’s effective, and it has a high ROI. But before you jump right in, here are nine of the best practices to help you optimize your emails to boost your marketing strategy.
Send A Welcome E-mail
If you go to the best digital marketing agency in utah, they will tell you that a great way to make a customer feel welcome is to send a welcome e-mail where you introduce your business and provide them with information on upcoming products. It also doesn’t hurt to provide a discount for any of your products.
Use Casual And Conversational Tones
As a business, you want to approach your customers in a conversational tone in your emails. It will give the appearance that you’re more approachable so that they have more reasons to communicate with you.
Have A Compelling Call To Action
E-mails are a great way to inspire your customers to take action. Your CTA should be no more than a few words and drive them towards a specific service or product on your website that they might be interested in.
Avoid Using No-Reply E-mail Addresses
If your customers see that they’re receiving e-mail from an address that contains “no-reply” in the name, then they’re not likely to care about reading it. That makes your customer do more work to get into contact with you, which are steps they are not likely to take.
Keep E-Mails Brief
the more written content you have in your e-mail, the less likely your customers are going to read it all. Customers have other e-mails that they read too, and they want to get as much information as they can in the least amount of time.
Optimize Your E-Mails For Mobile
People are checking their e-mails on devices other than their computers, so if your e-mails aren’t formatted to be read on smartphones or tablets, then your customers are less likely to pay attention to them. Check how it renders on mobile devices before sending it.
Include Share Options
Make it easy for your customers to share the contents of your e-mails with their friends and family. Provide social media share buttons (Facebook/LinkedIn/Twitter, et cetera) and allow URL sharing so that it’s easy for your customers to send your links to anyone.
Use Analytics To Help You
Using analytics in your e-mails will let you know what customers are clicking on so that you know what is working best to drive more sales and get more customers.
Make It Easy To Unsubscribe
Not every customer will be excited to receive every single one of your e-mails, so make it easy for them to unsubscribe. If they have to jump through a lot of hoops to do so, they’re just going to start deleting your e-mails without reading them.
Creating an e-mail marketing campaign does take time and patience to get right, but once you do, you’ll definitely get a lot on your return. If you still need help, consider contacting your nearest marketing agency to help you figure out how you can improve your marketing campaigns.
