With over 40 billion shared photos and videos on Instagram alone, getting your social media posts to stand out is harder than ever. You now need to optimize your posts using hashtags and other tools for your posts to appear on your target audiences ‘for you page’.
One way to do this that a lot of people aren’t aware of is by enhancing the text of your social media posts. On that note, let’s go over six ways to enhance the text of your social media posts.
Generate Fancy Font Text
A different font might just be what your social media posts need to get you more engagements. You can generate fancy fonts to improve the visual appeal of your posts and give them a touch of personality.
All you need to do is type your text into your online font generator and multiple options will pop up for you to pick from. Take your time comparing different fonts before choosing one that resonates best with your brand.
Use Attention-grabbing Headlines
One easy way to enhance your social media posts is by coming up with catchy headlines that are sure to grab a user’s attention. To do this your headlines need to be short, sweet, and interesting.
A great way to do this is by including facts, numbers, and interactive phrases in your headlines. Don’t forget to differentiate your headline from the rest of your text by using different sizes and fonts.
Use Hashtags And Keywords
An important aspect of social media outreach is appearing on your target audience’s feed, and the best way to do this is with relevant hashtags and keywords. Hashtags often appear in the text of a post following the format ‘#hashtags’.
When a user includes a hashtag in a post their posts can now be easily located by users that are interested in that particular niche. As a result of this, using the right combination of hashtags and keywords can determine the likelihood and frequency of which your posts appear on a user’s feed.
Use Emojis And Emoticons
Emojis and emoticons are a great way to liven up your posts and display some extra emotion that translates the feel of your post. They add the touch of personality users can relate to.
However, you need to be careful not to overdo it because using too many will make your posts look unprofessional.
Use Calls To Action
The best way to end your social media post and turn it into a lead-generation tool is by inputting a relevant call to action in your text. A call to action is a phrase or sentence that engages readers to complete an action like visiting a website or store, signing up for a newsletter, or using a hashtag.
To have an effective call to action you have to ensure that your call to action is clear, concise and accurately portrays the act you want a user to carry out.
Capitalize On Formatting
A strikingly basic but effective way to enhance the text on your social media posts is text formatting. Simply using the bold and italic tools on text, emphasizes certain phrases and sentences and helps them to stand out to a reader.
Changing the font size of your text can also create a visual hierarchy. You can use a larger font size to represent headings and a smaller size for the body.
You can also try breaking down your paragraphs into smaller blocks of text to improve readability. Shorter paragraphs make it easy for a reader to quickly peruse your post and also ensure they don’t miss important information.
Also Read: Social Media Listening As A Significant Practice In Digital Marketing
