Technology is rapidly evolving, and so are the needs and demands of the users. Be it providing a tool or a service, or connecting people on the web, web design is the diverse industry that is adopting change faster than ever imagined. Embracing the strong principles of print design and making the shift to web and mobile design has been the primary motive for web designers. Web design trends over the past few years have constantly evolved and a great future lies ahead in this field. Predicting the future of web design trends is no easy job, as we have seen “web design trends in 2014” too, but what if we can analyse current trends and come up with data sufficient to support claims of the new and emerging trends in design? So, which of the web design trends will go on to define 2015?
A high level of trend could be easily plotted out if we survey a few of the best designed websites on the internet, barring a few unusual ones – these are the ones who go on to shun the designing norms and predefined structures. After carefully researching through hordes of websites and connecting with influential designers, we have established that these are the top 10 Web design trends that are sure to emerge in 2015.
1) More Scrolling, Less Clicking
The fact that audiences appreciate the unified experience and easy flow through scrolling is also supported by ‘Everybody Scrolls’, in a research conducted by Rebecca Gordon.
2) Less text and more imagery
Although the ambiguity arising due to a lack of standard icons may be proposed, this trend is not going anywhere in the near future.
Also See: The Future of Web Design: [Infographics]
3) Bigger and Bolder Typography
In the prior days of web design, typography was left for those with big budgets to spare for the website design. But now with Google Fonts and Typekit around the block, affordable typography is made available right at your doorsteps. This trend will compel more designers to head for unique typography and embrace the freedom associated with it.
Check: 25+ Urban Fonts in 2021
4) Mobile-first Responsive Web Design
Providing mobile users with a well-crafted experience on their mobile devices paves way for a whole new horizon for web designers in 2015.
Also See: 3 Advantages of Having a Mobile-Ready Website
5) Flat and Material Design
Many material design apps have already been made available on the market, which were ready to make the jump to the newly discovered bandwagon earlier.
6) Large Image Backgrounds
Displaying relevant and high quality imagery as background on websites is one of the trends catching the pace in 2015. These rich and dynamic background images for websites are now appealing to a lot of designers and will continue to do so.
See: 13 Image Tools and Apps for Designers & Developers
7) The human touch
The human touch provided through the use of such hand crafted layouts and typography is immense.
8) Background Video
Portraying emotions and intentions are well depicted through videos, than with images or text.The ‘Show me, don’t tell attitude won’t go away anytime soon and a captivating video as a background on the homepage is finding its way into many websites in 2015. With the internet connections and services, improving over the recent years, adding a background video to your website would do no harm to your cause.
Storytelling videos on the homepage will convey the brand motto in a more real fashion and they will peak in 2015.
9) Ghost Buttons
Definitely another one of the clearly emerging web design trends in 2015.
10) Storytelling through rich and interactive content
Using interactive storytelling like Tesla did, to convey your part of the message to visitors will firmly establish its place in web designing trends for 2015.
These were a few of my predictions for the way web design could turn up in 2015. There is no crystal ball we could gaze through and predict the future. Instead, through thorough study and analysis, these are few of the trends to make the cut in 2015. If you believe any other web design trend should make way in 2015, feel free to share them in the comments section below.