Social networks have long ceased to be an instrument of communication and are widely used for promotion and advancement of ideas, people, companies and brands. A promoted personal brand can increase your capitalization as the applicant, author, employer, politician or expert. In order to stand out among millions and make your brand prosper with the help of social networks, you need to make a few basic steps.
Step 1: – Know yourself and nail down your status
Before offering people your brand, it would be advisable to decide: who you are and why you need social network. Like any branding, it is necessary to understand the essence of the brand and to fix its status, your own understanding of your brand. Without the understanding, it is difficult to build something in social networks.
If you want to use your registered profile for promoting your brand you will need to do the following: Make a little dossier on yourself, which will contain your education, profession, hobbies, skills, interests and preferences, and goals in life. A written summary of this information will allow you to better understand how to build further communication.
Step 2: – Determine the purpose of your branding
When it is determined the current personal status, it is necessary to define the desired status, that is, the goals and objectives you want to achieve by promoting your account. The essence of the main purpose of promotion is not necessary. It may be to sell something, be a leader of opinion, attract particular target audience, spread your ideas and beliefs through your brand etc, but this goal has to be clearly defined. On the basis of its own identity, you need to figure out how to attract audience.
It all depends on what you are striving for – the increase of the audience that visits your account, to raise awareness of the audience about the content placed by you etc. Most often, people just tend to attract more number of readers and visitors of their accounts.
Step 3: – Consistently create a virtual image
The main line of brand creation is to build all the presentations, avatars, posts and comments, on the basis of those characteristics that were identified in the previous stages. All content should be built in the context of a specific personal identity of the brand.
To attract loyal readers, you need to regularly update your account / group in the social network. New users can be attracted either manually (by offering “friends” or to join the group), or through the grapevine.
Brand’s account should be attractive and informative. It is worth taking care of good quality pictures and specify information as detailed as possible, including the description, history behind the brand etc.
Step 4: – Use technical capabilities
It may sound corny but we must be able to use all social networking tools. In order to reach the largest possible audience, it is necessary to create an account on several platforms, depending on the specific goals you set. Remember: content in multiple accounts should not completely duplicated. For example, the paper writing service Edubirdie has an account in Instagram and a personal website. The website is designed to get as much info about this service as possible, it is more in the academic-official style. Whereas, if we visit its Instagram account we will see lots of funny videos, photos that entertain and attract more audience.
Watch the messages of opinion leaders, famous brands. Try to get what is the main theme behind all their posts, see the general tendencies, the way they interact with the audience, escape offensive comments etc. IN addition, add some famous personalities to your account. While surfing online accounts remain logged in to post your favorite texts, videos and images directly from the pages of the web resources. Use the principle – more pictures, less words: a picture/photo-in social network looks much more convincing than a text!
Step 5: – Analyze feedback
You have begun to actively build your own content, the number of your subscribers has grown. It is time to analyze – what worked best. To do this, use all available statistics: some sites offer statistics on the number of calls at certain intervals, or even indicate usernames visiting your page. Analyze feedback, try to figure out what content aroused interest, where there were most likes. When you get the recipe of the popularity, actively develop it.
Facebook: – Promotion Methods
1. Integration with external sites, through a widget on an external site.
2. Contextual advertising. However, it has its drawbacks: in Facebook, compared to some other websites it is the targeting depth is less. Advertising is much more expensive: the average cost to join the group on Facebook is 3 times more than on other websites. But the advantage is that Facebook users often read the news feed, compared to other platforms.
3. Email database conversion is a unique method to Facebook. You can download the e-mail database of people (those who have been at your event or something bought) on this page. And Facebook itself will send an invitation to the group of those who are registered in the social network. Conversion of this base is typically 0.2 to 3%.
Advancement and promotion in social networks: how and why Twitter is one of the major and popular tools of SMM-promotion? First, Facebook purposefully, systematically improves its functionality, giving Twitter a headstart. Second, years of practice show that 140 characters for the message is still not enough. Finally, Twitter is for generators of the content, i.e. user of the Twitter as opposed to other social networks, generally needs to write any messages by themselves.
However, Twitter audience is ideal for promotion.
The main tool in Twitter – the creation and promotion the even through the Twitter-channel. IN order to do this, make up a separate hashtag on which you can track certain events. But there is no specific mechanism to advance your own Twitter channel and attract more followers to your event. People may find your event by hashtag, through the grapevine or accidentally.
It is obvious that Google+ has faced a number of challenges. Despite the fact that there are more than 90 million users registered there, many of them do not return by logging in again.
There are several reasons:
Google+ has not become mass-generation social network. According to the popular opinion of experts, Google+ has a complex interface. So, if you are aimed at promoting your brand there, this is not the best idea, at least for now.
To conclude, there is am exuberance of ways for creating your brand. You need to find your own niche where you will meet your target audience and will create your own image. Social networks are great tools for promotion, there you become closer to the customers and build a report with them. Never forget to analyze feedback! This will help you know all the customers’ needs and complaints and thus improve your brand!