A website for e-commerce is equivalent to a shop that customers visit. It should be instantly and effectively tell your customers what it is you are offering and how good are you at your job. After all, a good design can double the revenue. Hence, a website needs to be very well planned for casual visitors to be interested enough to become potential customers. Here, we will talk about six handy tips for an e-commerce website design that will help your website serve its purpose.
All for the customer
While designing the website, always keep it in mind that it is the user that will be using it. Therefore, keep in mind what kind of target audience you are appealing to and design accordingly. A good design will appeal to the customers, which will thus result in enhanced user experience.
Honesty is the key
Always be upfront and honest about products and all their various details. Avoid hiding details or information from the customers as they must not feel deceived or tricked. Put the prices up in a place where they are easy to locate. Give the customers full information about the breakdown of the cost, the shipping, and so on.
Simplicity at its best
Making your website visually appealing is mandatory. But so is keeping it simple and less complicated. Lately, the minimalist way of design has been considered as one of the best designs for the sites. They are simple to understand, easy to navigate, as well as visually pleasing. Do not load the site with information that is not required. It is advised that you leave spaces for eye movement. Make sure that the design adds to the flavor of the overall website, without distracting the customers.
Pictures say it all
What would have otherwise not appealed, could have made a significant impact via visuals. Therefore, always incorporate high-quality photos wherever necessary. Keep in mind that the customer is not able to see the product in real life. Thus, visual aids in the form of pictures help leave an impression on the customers. This becomes a huge factor for them to make a purchase. At times, a picture itself becomes the selling point.
Let us accept it — while purchasing online, everyone is a bit hesitant. They are not able to see the product in real-time, and neither are they able to judge it with their senses. In these cases, they would require a third party assurance. This is where testimonials, feedback, reviews, and such are essential. If one user had a good experience, the rest of the users would buy the product based on the words of that one user.
Keep it organized
A customer would know what they are looking for when they visit your website. Rather than having them to look hard for it or being lost, it is better to lay it out in front of them. Having your items and products organized and in categories will make their experience a good and smooth one. Also, well organized and products will bring out the curiosity within them to explore more, and thus purchase more.