All business owners have one thing in common. They all want to make huge sales and maximize profits. The main question, however, is, how much are you doing or willing to do to make this happen? It takes work and effort to make people love your business and products before they become actual buyers. You must first make your business discoverable and known before you think of making any sale. This is where brand awareness comes in. Initially, companies would reward customers to keep them coming back, and while some companies still use this, it is not as effective as it used to. Consumers have already learned the trick and are only there for the gifts without reciprocating loyalty. The best way to go about it is by adopting techniques that will also help you add value to your brand while creating awareness, and you cannot go wrong with online branding on your website.
You have interacted with hundreds of brands in your life, but if you were told to name them, the chances are that you would only remember a third of them. The reason being, they are well established, or there is that one unique thing that you noticed on their site that cannot get out of your head. You can make your business that way too, such that people will always remember you when asked where they got a particular product or service. In this article, we will look at some of the ways in which you can use your website to create brand awareness.
Incorporate Magento 2 custom theme
One of the things that site visitors will notice as soon as they get to your website is the theme. Thanks to Magento 2 custom theme, your business can quickly become a leader in your respective niche. One of the reasons would be due to the simple user interface and user experience of the theme that allows buyers to navigate through your site without any difficulties. The other benefit of the custom theme is that it provides you with a fresh and unique website design that distinguishes you from your competitors. The themes are also fully optimized for SEO, which makes your site easily discoverable by interested parties. Magento 2 custom theme is, therefore, one of the easiest tricks to make your brand known and also ensure that your existing customers keep coming back due to the fantastic usability of the website.
Work on the infographics
While at the design, you should pay close attention to the infographics. Infographics are not only meant to make your site look good but also, they make the content easy to read and digest. They are attractive, unlike the long, boring blogs, that visitors are likely to ignore. Make the infographics shareable on social media platforms and let your site visitors help you spread the word about your business. This makes infographics an excellent tool for brand awareness and does not even require intense effort to do so. As long as you have your brand name attached to the graphics, you can trust that the message will reach a lot of individuals within no time.
Project unique emotions
The kind of feelings that you that people get once they visit your website will determine if they will remember you or not. When it comes to emotions, you should think of the kind of things that you wish them to associate with your brand, and you can do this through website anesthetics. While it is good to keep up with trends, it is not always advisable for you to follow all website trends or things that everyone is doing in their web design. You should do things uniquely and differently. It is all about determining the emotions that you want your site to project and then come up with a design that will help you achieve that. For example, you can use bold and vibrant colors to come up with an exciting brand, something that you will rarely find your competitors doing.
Make your content downloadable
High-value PDFs also provide you with an opportunity to increase your business reputation, thus enhanced brand awareness among potential buyers. Some individuals may want to download the content for future reference, and this means that they will be reminded of you, provided you have your business name or logo on it. This works the same way as infographics. It also means that they can share the content with their friends or colleagues at work, thus spreading the word about your business without having to put in a lot of effort.
Make your site mobile friendly
We are in the mobile era, where nearly everyone has a smartphone. They spend most of their time on smartphones, and it is up to you to take advantage of this and ensure that they can use your site without the need to have a desktop laptop to do so. Mobile-friendly websites are super convenient because consumers can shop at any time and from anywhere without any struggles while navigating through the site. Such features will help your improve your reputation, and the chances are that they will share this with their friends, relatives, and colleagues who are looking for mobile-friendly sites.
Come up with a unique keyword strategy
Search engine optimization plays a huge role in brand awareness, as it will determine how discoverable your site is. One of the critical factors of SEO is keyword ranking. You need to ensure that you use the right keyword strategy, without spamming so that consumers can easily find you when searching for a product or service that relates to yours. Remember that you are in a competitive niche. The only way to stay on top of the competition is if your site appears on top of the search results.
While there is a lot that you can do to improve brand awareness and make it to the top, these are just a few of the tactics to incorporate in your website design to hell you attract new buyers and retain the existing ones.