Design is an interesting part of development, but one that is not often given enough consideration because the design is not the end result. Interface design, however, focuses on how people interact with the site. It mainly concerns how people perceive and understand content and functionality to use products or services offered by a website.
Another goal of a good design is to encourage conversions. So, it’s essential to improve eCommerce UX. This guide helps you focus on implementing eight design best practices to improve eCommerce UX.
Why Is UX Important In eCommerce?
eCommerce is a business process that connects customers who wish to purchase products or services over the Internet. The customer is able to view product information and prices, place an order and pay without ever physically interacting with a seller.
UX stands for User Experience, and it has a significant impact on a website’s performance. It’s important for every eCommerce site to have good UX because it creates a more satisfying online shopping experience and can even drive conversion rates up. This will lead you to achieve your business goals: making more sales and generating traffic on your store.
For a better UX, it’s crucial to invest extra time and effort into the website design. You can do many things for each site design, but here are the most notable ones.
Create Clean And Focused Design
It’s important to have a clean, simple, and focused design to improve eCommerce UX. For example, a densely packed interface with too many elements clutters up the site and makes it more challenging to find the necessary information. The last trend in UX experience is using popups. If you don’t know what is a lightbox on a website, I can just say that it is literally your second chance to convert customers.
A well-designed website should have a clear focus: information that is clearly presented and easily understandable. This will help you improve eCommerce UX by ensuring that users can easily find what they need. It will also provide ease of navigation, amongst other factors.
Use Easy-To-Use Navigation
UX professionals often talk about creating a “one-page experience” for their website users. This involves providing the user with a seamless, simple, and engrossing journey. If customers can’t find what they are looking for on one page, they will be frustrated.
The navigation should be easy to use because when users lose patience, it impacts their conversion rate, meaning more sales won’t be made. This is why it’s essential to create an intuitive design that is easy for customers to understand and navigate. It should also allow users to discover new products and services that may interest them easily.
Add Correct Search Bar
It’s one of the most important elements on a web page. It’s a very powerful tool to help users find what they are looking for. Users should be able to find products efficiently by using the search bar, and this will improve the eCommerce UX experience.
More Attention To The Product Page
The product page is where you can teach, convert and make sales. Here, you need to provide users with a lot of interesting information about your products and services, including searching, viewing and comparing, purchasing, reviewing, and sharing.
If you don’t do this, it will definitely impact the performance of your eCommerce site. This is why you need to create a product page that is carefully designed and functions well. You also need to ensure that the product display doesn’t make it difficult for users to find the information they are looking for.
Use High-Quality Product Images
Images can significantly impact a user’s decision to make purchases. It contributes to around 70% of their final decision-making process, so it’s vital that you provide images that are high quality and well designed to improve eCommerce UX.
Images that are too small or blurry can cause users to get frustrated and click away. This will lead your conversion rate to fall because you might not receive a response or interest. So, it’s essential to use high-quality product images.
Make Your Site Lightweight And Fast
A fast website is vital for eCommerce UX because it allows customers to complete their transactions with ease and in a timely fashion. Also, it could increase the time they spend on your site and reduce their feeling of frustration because of slow speeds.
If your site is slow, you’ll lose customers, and ultimately those sales will reduce your profits. So, it’s very important to make your site lightweight and fast.
Simplify Checkout Process As Possible
It’s one of the essential factors you need to consider when designing an eCommerce site as it impacts a user’s experience. Users want to complete their purchases as quickly as possible, and they want to be able to find everything they need to do so.
So, if your checkout process is not simple, you’ll be missing sales because users will be frustrated and leave their shopping carts before they can buy the items they want.
Use Mobile-Friendly Experience
Today, more than 50% of traffic comes from mobile devices, so you need to have a fast and responsive site. The experience needs to be designed according to how the site will be viewed on mobile devices.
If your eCommerce site is not responsive, it will affect your store’s performance because mobile users are often in a hurry and will abandon their purchases if they can’t complete them quickly. This means that you’ll lose potential sales, leading your conversion rate to fall.
The Bottom Line
In order to improve eCommerce UX, you need to create a website that provides users with a great online shopping experience. This can be done by creating a clean design, making it easy for customers to find what they are looking for, simplifying the checkout process as much as possible, and adding high-quality product images.
You also need to ensure that your site is easy and fast to use so that your customers can complete their purchases as quickly as possible. If you consider all these factors, you’ll drive up conversion rates, leading you to achieve your business goals.
Also Read: How to Work with a Developer to Build Your Ecommerce Website
