Blogging has never been more popular than it is today. Everyone is looking to internet for information and if your blog is there to help them find their answers, you will easily form a bond with your viewers. The idea is very simple at the end of the day. Your readers need information and your blog is there to serve it. But before we get into that, you have to make sure that your blog is there in front of the viewers when they are searching for their answers, right?
That is the reason why you should think about how to market your new blog as a professional and that’s exactly what we are going to discuss today. In this article, we will talk about 8 tips that you can utilize to market your new blog like a pro.
1. Social Media
Make sure that you are using the power of the social media from the get go. Social media are no longer just a simple channel for driving traffic to your blog. They are an aspect of your blog & you should treat them that way. If your sole intention of posting on Facebook for example is to get visitors to your website, you are not going to be able to do that in 2017 and beyond. You have to make sure that you are providing enough value to your readers on different social media platforms that they themselves find your blog and visit it.
2. Guest Posting
Let’s face it. You have a new blog and nobody knows about the blog yet. How can you make sure that more people know about blog? One great way is to do guest posting. Simply reach out to other bloggers in your field and ask them whether you can write for their blogs or not. Everybody likes free content and there’s hardly any reason for them to say no to you. Write a few blog posts for different popular websites out there in your niche and try to mention your website either in the middle of the article or in the bio.
You will see visitors coming to your new blog from those websites.
Podcasts are becoming more and more popular with the growth of Alexa and Google Home. People are now into audio than they were ever before and this is the perfect time to start a podcast.
Since you already have a blog, you can simply create another page on your website for podcasts or you can also use independent platforms like Soundclound to launch your podcasts. When you are done recording a podcast, make sure that you are promoting it on different audio platforms such as iTunes & Stitcher so that more and more people get access to your audio. If your information is good enough, people will find your blog to know more about you.
4. YouTube Channel
Video is growing and you should not miss this opportunity to grab a bite of the pie. Even if you are focusing on your blog, make sure that you have a YouTube channel that talks about the same topics as your blog does. If someone prefers videos over written posts, you can target them using your YouTube channel.
However, always make sure that you are promoting your blogs effectively within your videos so that your YouTube audience knows about it.
Try to interview other people on your website who are in the same industry as yours. If you can manage to interview other bloggers, influencers or thought leaders of the same industry, you will end up getting a lot of their visitors in your blog. If those visitors like your content, then they are going to stick around and that’s how you get new visitors for your blog.
SEO or Search Engine Optimization is the art of ranking a website in the search results of Google so that whenever people search for information, your blog is visible if it is relevant. Try to study about SEO and try to understand how to optimize your blog content for better SEO results. Google ranking takes time but if you can do it right, it is going to give you a huge boost in terms of traffic.
7. Paid Campaigns
If you are hungry for visitors, going along with paid campaigns is not a bad idea either. You can start an advertisement on Facebook for as low as $3/day which will give you a reach to at least a couple of thousand people. Do not invest too much into paid advertisement if you are not sure how things work, you might end up losing a lot of money.
Paid campaigns work great especially at the initial phase of your blog, because it gets you that traction that you need to get motivated. Also, if you have a brilliant piece of content on your website then nobody is stopping you from going viral on a social media platform. That would definitely get you a lot of visitors.
At the end of the day, you have to make sure that you are engaging with your audience. Always remember that there are a lot of options out there for a viewer to consume information. You have to think of a reason that why they will stick to you instead of going to someplace else. Is it because of your unique information? That can be a unique selling point for a couple of months but nothing stays unique on the internet for a long time.
At the end, the only thing that matters would be your relation with your traffic. Treat them as human beings and try to engage with them as much as possible. Answer their questions, be there when they need you and you will see your blog growing like it never did before.