Growth is, unanimously, the number one motivating factor behind creating an online business. To go from one customer to two, and from two to two thousand – and so on, ad infinitum – represents the shared dream of countless entrepreneurs and small business owners spread across every corner of the globe.
Of course, anyone who has ‘made it’ – and for whom that initial soft-launch and the ensuing panic over a sea of shipment labels and bubble wrap on the living room floor exists now as nothing more than a distant memory – will be the first to remind newcomers that small business growth is a continual state and that even those who have to build a steadily growing pool of customers – and a healthy profit margin to boot – remain in a state of flux indefinitely.
This is why becoming a small business owner represents such a draw to some of us and a veritable nightmare to the rest. For your livelihood to depend upon continued growth, rather than to reach a definitive state of complete and utter stability, is something you are either born to embrace, or not.
Still, ensuring that you do not allow continued growth to overwhelm you or your business is not always easy, and it requires plenty of proactivity on your part to ensure you keep your head above water. One of the best ways to do that is to commit to expressing your business’s growing value through a new and even more professional-looking website.
So, if you are looking to express yourself and your burgeoning brand with a new level of the website, read more below.
What is ‘the Next Level’ of Website Building?
These days, a staggering number of small business owners find an invaluable resource in platforms that enable custom website design via readymade templates and tools, rather than beginning from scratch and floundering in the world of code writing – or investing a massive amount of that all-important start-up capital into bespoke web design services.
These website builders are incredibly effective, and the best ones are more than capable of creating sites to a very high, professional standard that could serve a growing business indefinitely.
For those businesses that have undergone a considerable transformation since their early days on the world wide web, however, there is a ‘next level’ of creation platform available with more advanced capabilities and, as a result, even more scope for customization without demanding technical proficiency.
The best possible example of this is Editor X, a relatively recent website building service offered by the world-renowned platform, Wix. This advanced builder enables users with a little more proficiency in web design to customize every element of their site and to create incredibly dynamic and contemporary sites to a professional standard without necessarily needing to write a single line of code.
That’s not to opt for a website builder, even a professional platform limits your scope, as adding custom code with Editor X is available at every opportunity, giving you far more control over the finished design of your site.
Why Should You Consider It?
If you have recently experienced a surge of growth, then this point represents an incredibly exciting time for you and your business. You have established yourself within your target market, grown a cohesive and fruitful brand from nothing, and reached a point at which orders and requests for your services are steady enough for you to expand and augment your operations. The next stage is, of course, for you to focus on refining all those elements – and the best place to start is with an overhaul to your existing website.
While it may have served you well for months or years already, there comes a time in every small business’s evolution when it begins to outgrow its initial parameters and necessitate something new.
This represents your shop window, and returning customers will quickly begin to see an unchanged or undeveloped site as old news. The web is incredibly fast-paced, and certain styles or designs can vanish from popularity in the blink of an eye; what’s more, the number of people choosing to online shop continues to grow, which means that the average consumer is growing increasingly discerning of sites that truly invest into keeping relevant.
Return customers represent a lifeline to any business, whether they are just starting out, or present in every corner of the globe. Nevertheless, continuing to attract new customers is one of the biggest challenges small businesses face, and the best way to ensure that you are managing that transition – without stagnating within your existing pool of customers – is to keep on top of the elevating expectations of e-shoppers, and to invest more time and attention into truly exemplifying the importance of your brand.