Blogging, which was once nothing more than a hobby, has become one of the best methods of making money online. With time, a proper strategy, and a little luck, you can build a popular blog that covers topics you are passionate about. Having a popular blog is just a part of the process though, there are several other steps that need to be considered. Today, we are going to discuss the first steps you should take when you decide to start earning money online.
Here you will the 5 basic tips for Builing an Online Blogging Empire
1. Build a Niche Specific Blog
There is a saying in blogging that every newbie is subjected to when they want to start their own blog; “pick a niche to get rich”? If you have heard this saying, then you already know that specializing in a single niche will allow you to reach a tightly targeted group of readers. The more targeted your reader base is, the easier it will be for you to find promotions that they are interested in when the time comes to monetize your blog.
Before you try to monetize your blog, you should spend time creating strong content related to your primary niche. If you are running a survival blog, tutorials such as: ‘how to make a homemade water filter’, ‘must have equipment for a bugout bag’, or ‘ideas for storing food without refrigeration’; could all be good topics to cover. Draw readers in with informative, fun, and thought provoking content and earn their trust with your expertise, this is the first step to building a brand.
2. Build a Brand
Building a brand is really important if you want to build an empire with blogging. Naming your blog and finding a brandable domain name are both very important, but often overlooked steps in the branding process. It will take some time to build a brand, but you need to consistently work towards it by offering quality content that actually helps people. It is really important that your content is informative, offering readers insights and helpful products rather than pumping your site with ads and affiliate links in order to make money.
As mentioned, building a brand requires you to help people first and then think about ways to make money through your site. You want people to trust you and think that your opinions are honest and you are speaking in their interest. So, build a brand that people in your niche can trust.
Branding might take some time, but once you have reached the stage where people trust you and are willing to try new tips or products just because you have recommended them, then you are on your way to building a massive empire through your blog, just don’t abuse their trust for monetary gain or your blog may fail.
People often see bloggers that are in the same niche as a competition, but sometimes it makes sense to collaborate with them. Having someone well-known if your industry write on your blog can expose your site to their fan base, meaning more traffic for you.
Additionally, allowing guest writers to publish high quality niche specific content, will help you expand the reach of your website in a couple of ways. First, the more quality content you have on your site, the more opportunities people have to discover your site when searching on Google. Even better, you are getting that content for free. What’s more, once an industry expert posts on your site, they are likely to share it via social media channels, giving you a quick boost in site traffic. So long as they are providing quality content, you should definitely consider allowing them to post on your site.
4. SEO and Marketing Tools
Having the right marketing tools is really important. You cannot just rely on creating content and doing nothing apart from it. Although content creation is a major part of creating a brand, when you pair it with quality marketing tools and strategies, you can amplify its’ reach tremendously.
SEO tools range from programs that keep track of how your website ranks when people search for certain terms to how quickly pages on your website load. Knowing how to convert the information from these tools into action steps on your blog, can help you reach a larger audience month after month.
Non-SEO specific marketing tools are also a great add-on to your tool box. Tools like Hootsuite allow you to schedule posts on multiple social media channels that you can choose. This means you could schedule your social media posts for the entire month in a day and spend that free time working on more content or building a relationship with influencers in your niche.
Once you have taken the time to create a trusted brand around your blog, you can turn that trust into money. There are a couple of ways that can help you do this.
Affiliate marketing is one method of blog monetization. AdSense is another great option or you can even promote your own products through your site There are a number of ways to monetize your site and if done carefully you could make millions of dollars per year from your website.
Affiliate marketing is usually the most profitable way to make money, since you do not need to physically have a product and it pays well in comparison to the AdSense where you literally make pennies. It is really important that you promote useful products if you go for affiliate marketing.
Promoting products which are not good can damage your brand image and you might end up losing your readers. It is very important to maintain the quality of your website, even if you do lose out on some money upfront.
Though not all inclusive by any means, these are just a few important steps involved in building an online empire through blogging. Having an online business is way easier than having a physical business. It is a lot simpler and requires much lower investments. With time, an online business can make you tons of money if you monetize it wisely.