By now it is a safe bet that you’re fully cognizant of the potential of videos. With every passing day more and more people watch more and more videos – and they represent a sizable audience that you’ll undoubtedly want to tap into for your blog.
When videos are used to generate traffic they are essentially positioned so that they can channel traffic to your blog. As such it is important to take advantage of numerous different platforms that have a large amount of traffic to begin with – such as YouTube, Facebook, Instagram, and so on.
In theory the videos that you use for traffic generation should attract the interest of viewers and then direct them to your blog via a link. However as you probably realize there is a little bit more to it than that:
Keep videos short and direct
On the whole short videos are the order of the day when dealing with social media. The attention spans of the audience means that keeping your videos around 30 to 45 seconds is ideal. If your video is longer than 45 seconds, you may want to think about making it more concise or splitting the topic into several shorter videos.
Pay close attention to SEO
As much as you’re counting on the traffic on the various platforms that you’re publishing your videos on – SEO is still important. Most of these platforms use internal search engines, and some even will enable your video to be listed prominently on Google. Essentially you will want to make sure you carry out keyword research and target the right keywords in both your title and description.
Include a strong call to action
Seeing as the purpose of these videos is to channel traffic to your blog, you’ll need to provide a strong and compelling call to action that convinces viewers to visit your blog. Ideally that call to action should be referenced towards the end of the video, and again in the description where the link to your blog will be located.
Don’t focus on ‘selling’
One of the biggest mistakes made when creating videos to generate traffic for a blog is attempting to ‘sell’ a product or service. Instead of going down that approach, your videos should be focused on creating interest – either by being useful and informative, or emotionally connecting to the audience through humorous or inspirational content.
To start creating videos that will let you generate traffic for your blog, it may be a good idea to try Movavi Screen Capture. It is a simple and user-friendly screen recorder with audio recording support that will let you record videos directly from your screen and create all sorts of great content to use to generate traffic.
As you can imagine recording directly from your screen is the perfect way to create guides and tutorials. However that is far from the only use of Movavi Screen Capture as you can also use it to record Skype interviews, save webinars, and many other types of content too.
Part of the advantage of using Movavi Screen Capture is the fact that it will give you full control over the recording parameters. With just a few clicks could not only define the area that you want to record and set the frame rate, but also choose to record audio from your speakers or a voiceover from a microphone. Having this control should let you ensure that exactly the right footage is recorded, in the quality that you require.
On top of that Movavi Screen Capture will also allow you to capture keyboard and mouse actions. Its features will let you display keys that are pressed on screen so that they can be recorded, choose to highlight or hide the mouse cursor, and set a custom ‘click’ sound that is more audible. Needless to say this will come in handy, especially if you’re creating videos such as guides or tutorials where you may want to make it easier for the audience to follow your actions.
To make it more convenient to manage the recording itself you can use the comprehensive hotkeys that are built-in to Movavi Screen Capture to control it with a few simple key taps. If you don’t want to have to babysit the recording, you can schedule a time to start and stop the recording, or use a timer to automatically stop it after a certain duration. In short you won’t need to be present to start and stop the recording and can just set it up and walk away.
When you are done with the recording itself, Movavi Screen Capture will let you tweak the footage that you’ve recorded directly. By positioning the white marker and using the ‘scissors’ icon, you can cut your video into segments to isolate any parts you don’t need and subsequently trim it out of your video with just a single click. It is almost inevitable that unwanted footage is inadvertently recorded, so being able to remove any bits that you don’t want from your video is definitely valuable.
Once you’re fully satisfied that the video you’ve recorded with Movavi Screen Capture is ready, you can then choose a format and save it. Assuming you want to use it on a particular device or platform, you can pick one of the presets to automatically use the best video format and settings accordingly. The presets in the software include support for pretty much all the popular online video platforms that you may want to use to generate traffic, such as YouTube, Facebook, and so on.
Even if you’ve never created videos in the past it shouldn’t take long for you to figure out how to do so with Movavi Screen Capture. As you can see it certainly has everything you need to get the job done, and if you are willing to give it a whirl you’ll see how its intuitive nature makes everything seem like a piece of cake.