Many people from the farming industry have decided to look at SEO as an alternative. In a very conservative and traditional trade, SEO may be daunting. However, the benefits are plentiful. Before heading for an e-commerce farming industry and reaping the benefits, do consider SEO challenges first and the ways to address said problems.
1. Websites that use agriculture jargon can be confusing
Make sure to do your best in providing consumers with a great experience when visiting your site. In able to do this, you have to create content that caters to your readers. Making use of agricultural jargon, phrases, and acronyms that is common to your enterprise but unfamiliar to everyone else can be confusing, unfriendly, and off-putting. As a result, it is essential that you keep your content’s language comprehensible, brief, and to the point to attract a substantial audience to your website. If consumers easily comprehend what you are saying and what you are marketing, then it is more probable for them to become availing customers.
Thus, if you make an effort to construct an organized website with user-friendly and easily understandable content that addresses what customers want and need in a simple language, you’ll get SEO traffic to your site.
2. Industries that restrict consumer reviews reap unpleasant results
On a 2016 survey, 17% of people said they attempted to order their fresh products online and did not like it. Results increased to 27% last 2017. Many e-commerce farming, agriculture, and grocery websites do not allow their customers to leave comments and reviews on products and services. Doing this aggravates and makes matters worse. Plus, not allowing comments harm your website’s SEO. If you allow reviews on your website, you can gain 30% more growth and traffic.
Once you allow people to leave comments, others who have doubts or are still iffy about buying fresh products online due to past experiences will feel more at ease once they read positive reviews on your website. Meanwhile, negative reviews will allow you to reflect and make changes accordingly.
3. Not addressing the fact that customers are iffy about buying fresh produce online
Even though customers steadily prefer to buy their groceries online, a majority still have reservations with purchasing fresh produce. Their concern is that they cannot look at, assess, and touch. As such, companies like Amazon and Walmart have decided to try solving this problem through innovative means. They have technologies that allow one to assess fruits and vegetables and look for browning then sort stock circulations to circumvent rotting. Meanwhile, the leading supermarket in Italy, “Coop Italia,” offers real-time visualization of their groceries for e-commerce.
There are still some bright sights in this market. Farming tools and equipment have a significant growth rate. Customers tend to purchase online which helps them to organize and set up a complex system. For example, some tools like sprinkler heads or garden sprayers are complex to install and maintain. Customers seem to order these tools online with service.
However, even if your website and your farming commerce are not as advanced as that of leading enterprises, you could still address customer hesitations and increase sales. Look into these tips:
- Start by endorsing cost-saving methods and give comprehensive item descriptions to form confidence in your product, and showcase its quality.
- Conveniently lists all of your company’s locations, stores, groceries, hours, and buying procedure on a separate page on your website. This way, it will be effortless for consumers to buy from your site and physical store after looking at your webpage.
- Lastly, it would probably be best to market products that are long-lasting on your webpage.
4. Making use of ill-suited keywords
Constructing SEO keywords for your e-commerce business may seem simple, but it is a lot more complicated as many come up with and rely on a horrible combination of keywords. The majority of entrepreneurs and the like do this for new products. They show in your face that they have something customers want to buy.
Sure it worked in the past, but customers are the boss now due to the easy accessibility of a vast number of online shops. If you do not have the specific item a consumer wants, they will look for it elsewhere. Still, you do not have to buy every item 2 or 3 people want to have.
Low-traffic items are not the end all be all, but they can inform you regarding what consumers want to buy. It is uncommon for a customer to be inflexible about an item, and they may consider alternatives. They will not necessarily always choose the other options, but this is an excellent chance for you to test a devoted sample market. If they go after a specific brand or a similar system, you can direct them to give something new a shot. However, you can only do this if you are aware of your keywords and search terms.
It can be challenging for the farming industry to sell their products online. However, do look at the challenges and prevent them or come up with solutions for them. Also, think critically and stay positive, the masses are becoming more and more open to buying their product online given the right SEO, techniques, and addressing of the people’s needs.