Are you planning to run an F-Commerce business on Facebook? It is tougher than it sounds. With the invention of Facebook Page, life for f-commerce users became easy for a certain period of time but with competitions such as Shopify, it is a tough game now!
However, if you are determined that you are going to enter this massively competitive space, we have 10 tips which can make things better for you. Let’s get started.
1. Understand Customer Psychology
The first thing that you have to understand is the customer psychology. This is basic! If you want to make sure that you end up being a winner, understanding the needs of your customers is a must. Though this is applicable to all business models, this is especially vital for Facebook because people are here to enjoy their time and not buy stuff.
You have to convert them into buyers and without proper understanding of what they need and what they want, you will never be able to make that happen.
2. Know Facebook Ads
Facebook itself now has an advertisement guide which tells you a lot about Facebook Advertisement. It is better to start from there and then go on and read everything else on internet. If you are short on time, hiring a professional will save you a lot of money in the long run.
Facebook has a lot of ad types and categories. It is easy to be lost within all of those and spend a fortune without getting the desired results. Make sure that it doesn’t happen with you.
3. Spend Enough
We have seen a lot of new marketers who think that spending around $5 is a proof of concept on what is working and what is not! The realty is that it is not. You have to spend enough to make sure that you are getting the desired results.
$5 is almost always never enough to determine the success or the failure of a post. Always experiment with different ad sets and types. Figure out what works and then go all in!
4. Great Visuals
It is important that you go for the perfect sized images on your Facebook Page. Whether it is a cover photo or a general photography that you are using on an ad, the image has to be of a perfect size. This is important for two reasons.
One, you have to make sure that your customers are being able to understand your image properly and two, Facebook will distribute your image properly to all your target market if the size of the image is right.
Also, Facebook has a rule for text in image which you should consider before posting anything.
5. Reply to Everything
This is another important tip that many don’t cater to. You have to make sure that you are replying to each and every messages, posts and comments of potential customers to your page. Often, F-commerce business owners do reply to messages, but do not cater to the post comments which is wrong.
Make sure that you reply to everything as that gives a vibe that you are caring enough towards your audience.
6. Post Regularly
The ever changing algorithm of Facebook is currently in an interesting state. If you want to make sure that you are reaching enough audience, you have to post regularly. Yes, the advertisement opportunities are there too, but you definitely do not want to lose the organic reach opportunities.
Therefore, make sure that you post regularly and post more than two times a day. Also, if possible then try to pick a fixed time for posting every day.
7. Encourage Reviews
Review is social proof that what you are doing is perfect. Always encourage your audience to give reviews on your page. Many successful businesses also offer their customers discounts and deals when they provide reviews. You may try that too.
Also, if there are popular Facebook Groups on your niche or topic of business, ask your customers to write reviews there too. Offer them a good incentive either in terms of discounts or free products and they would love to write a review for you.
8. Video is the Key
It is not a hidden fact anymore that Facebook is trying to push their video program to compete against giants like YouTube. Facebook is also rumored to open a revenue share program for their videos soon. What this tells us is that videos are important. For F-commerce, videos are always more important than audio.
If you have a good video, you will always end up getting more impressions and engagement than a good quality picture. Videos get more shares and often, they convert better than images. Therefore, try to engage your audience with quality video and you will see great results.
9. Collect Emails
This is very important and probably the most important thing that you should focus on right now. Always make sure that you collect your customer’s email whether you use it now or not. There is a saying that money lies within the emails and it is true. You do not have enough control over Facebook and there is a slight chance that one big change in algorithm will ruin your whole business.
If you at least have the emails captured of your customers, you do not have to worry about that at all. You then have the chances of rebuilding your business with the help of that data. Therefore, always take your customers’ emails.
10. Follow-Up
Always follow up with your customers. There are a lot of customers who forget about ordering after that one message or one like. You have to target them and ask them what was wrong. If they liked or shared your product, there is a high chance that they are interested in it and you should not ruin that opportunity.
Also, if you get a message on your Facebook page, always respond to that message after a certain period of time even if the customer didn’t buy anything in the first place. This will generate more sales for you.
