What is an email marketing platform? Most will answer that it’s a tool designed to make sending and tracking emails simpler. Well, that’s quite true but also far from describing the entire picture. Read on to clarify the actual benefits of integrating an email marketing platform into your company’s flow and find out about the most useful products in the niche.
Plenty of Benefits
Employing an email marketing platform, you gain a chance to improve a variety of business metrics, including:
- ROI (Return of Investment) – an average email marketing campaign ROI is $42 from $1 of investments. These figures make this marketing niche extremely promising.
- Audience coverage – a properly adjusted email marketing campaign can help you expand your companies coverage and attract more customers in the long run.
- Expand and segment email lists – emails lists include your future customers, and the larger they are, the better!
- Revenue – the number of clicks, views, sales, and other important revenue drivers can be effectively boosted with a well-made marketing campaign.
Best Email Marketing Platforms to Use in 2021
Here is a brief table of the most effective email marketing platforms and their slants.
|Platform||Most popular traits|
||Universal toolkit & unlimited scalability|
||Best for transactional emails & template building|
||Strong focus on e-commerce campaigns & analytics|
||All-in-one marketing platform with hundreds of integrations|
||Makes it easy to manage multiple campaigns.|
Mailchimp is an outstanding brand in the email marketing niche. It entered the market as many as 20 years ago, so many marketers use it as a household name for email marketing. This service can be quite difficult to master and adjust for your purposes, but it’s only a result of numerous features gathered in one place.
You can use Mailchimp’s toolkit to implement any type of campaign with flows of any complexity. That’s why marketers worldwide find it so easy to scale this solution for businesses of any size. On the other hand, many also avoid it for the high monthly cost of the enhanced plans that can get over $1,000 per month if you need to use large contact lists of 15K or more active subscribers. Don’t forget that your campaigns can make up to 42 times more, though!
It also might be worth paying so much to obtain some of the most advanced tools for A/B testing. You don’t need them every month after all!
Unisender is one of the cost-friendliest email marketing platforms out there. It’s popular for its streamlined email template builder that lets you simply drag and drop graphical and interactive elements to tailor full-fledged campaigns with any budget.
Another important feature provided by Unisender is the Unisender Transactional service that allows sending thousands of immediate responses to user actions on your website. With the help of ready-made pop-up subscription forms, streamlined email list segmentation, automation presets, and a straightforward API, you can perform very deep dives into the heart of your list.
You can start testing the tool for a minimal price and then adjust it to match the plan with your subscriber base size. It’s very convenient for small teams that have big ambitions for scaling.
Drip isn’t a solution for everyone as it’s focused on e-commerce. However, the way it performs in this niche makes it one of the best services on the market. Drip offers the most advanced and finely tuned workflows for e-commerce marketers who need a decluttered toolkit specifically for high-converting drip marketing campaigns and super-precise segmentation.
Additionally, the platform is stuffed with useful e-commerce integrations, including Magento, Shopify, WooCommerce, CustomStore, Zapier, and many more. The cherry on top is an opportunity to connect automated SMS campaigns for only $3 per 200 messages. You can choose any proportion of email and SMS sendings.
Hubspot is a powerful alternative to Mailchimp that focuses not only on email marketing but on social networking, the web, and other campaigns all in one place. It’s one of those huge services that come with a full-fledged built-in CRM and separate flows for simultaneous emailing, Google ads, and posting on websites and all existing social networks. Of course, it’s not easy at all to catch how it all works, so the developer offers free online training for all newcomers.
The tool is also quite expensive, but you can pay only for the exact number of subscribers you reach to avoid spending money on unreturnable audiences. There’s no sense in paying for this platform if your only interest is email marketing, but it’s hard to think of a better platform if you need to gather the entire online marketing of your company in one place.
5. Mailer Lite
Mailer Lite is another super-simple solution that employs a drag-and-drop design-builder and a large free email template database. The toolkit lets you quickly create and schedule campaigns and spice them up with proprietary landing pages, well-designed pop-ups, embedded forms, and personalization.
The service makes it easy to complete A/B testing and follow the most vital metrics in real-time. They don’t provide the deepest dive into metrics but offer more than enough for most businesses. The reports are very easy to comprehend, and it takes only a few days to master the interfaces.
The cool thing is that you can use the platform for free forever if your subscriber base doesn’t exceed 1,000. The extended plans allow over 500,000 subscribers and keep the costs modest anyway. You might also find it very useful to study the platform’s knowledge base that’s overflowing with high-quality content.
Test Them Out!
There are no 2 same email marketing platforms, so it’s important to compare products based on their practical uses. We’ve already selected 5 services out of 20 to make it easier for you, so it’s high time to start free trials and work it all out! Which platform seems to be the best match for your business? Tell us about your choice in the comments and share this top list with fellow marketers!