The Graphic designing makes the application of visual compositions, in order to solve the problems and to communicate the ideas by way of imagery, typography, color, form, etc. In graphic design, there is no single way of doing that and this is the reason, why there are multiple types of graphic designs. They all have their own area of uniqueness and specialization.
Even though they may overlap, each of the types of graphic designs needs a specific set of skills as well as designing techniques. Many of the designers have a specialization in just a single type of designing. Whereas, there are others, who focus on a group of related and a similar type of designing. But since the industry is changing at a constant pace, the designers must be ready to adapt and be lifelong learners so that they can modify or add the specializations throughout their entire career span.
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Based on the large variety of designing options available, there may be a deal of confusion in regards to selecting the right kind of designer for your job or for an individual to choose the area of specialization in designing. To give you a clearer picture of the scenario below mentioned are the major types of graphic designing.
1. Marketing & advertising graphic design
While most of the people think about specific aspects of graphic designing, they have the idea of designs that are created for the purpose of marketing and advertising. The organizations depend on successful marketing efforts so as to tap the target market’s decision-making process. A great marketing strategy engages people based on their needs, wants, awareness as well as the satisfaction that they derive from a product, service or brand. As customers, especially kids, would always find the visual content to be more engaging, the graphic design aids the organization’s efforts towards promoting and communicating their ideas in a more effective manner.
Examples of marketing graphic design are the following:
• Magazine and newspaper ads
• Postcards and flyers
• Posters, banners, and billboards
• Brochures (print and digital)
• Vehicle wraps
• Email marketing templates
• PowerPoint presentations
• Signage and trade show displays
• Images for websites and blogs
• Social media ads, banners, and graphics
• Banner and re-targeting ads
2. Visual identity graphic design
The brand is a relationship that is between a business and the audience. The brand identity is the way in which an organization communicates about its personality, essence, tone as well as its memories, emotions as well as experiences. The visual identity graphic design is just that: it has the visual elements of the brand identity which act as the face of the brand to communicate the intangible qualities via application of images, shapes as well as colors.
Those designers who specialize in the area of visual identity graphic design establish a collaboration with the brand stakeholders in order to create assets such as typography, logos, color palettes, and image libraries that represent the brand’s exclusive personality. Alongside the regular business cards as well as the corporate stationery, the designers also develop a set of visual brand guidelines which describe the best practices and also provide the examples of the visual branding that is applied across the different promotional media. This helps to ensure brand consistency across all future applications.
3. Publication graphic design
The Publications are said to be long-form pieces of work that communicate with an audience via the medium of public distribution. These have traditionally been in the printed format such as newspapers, books, magazines or catalogs. But, there has recently been a rise in digital publishing as well, along with the hard copy printing.
The Graphic designers who specialize in publications work in connection with the editors and the publishers collaborate in order to create the layouts with a carefully selected typography as well as accompanying artwork. This artwork could be graphics, photography, and illustrations. The Publication designer may work as a freelancer, or as a creative agency member or an employee of an in-house publishing company.
Some examples of publication graphic designs are as follows:
• Annual reports
4. User interface graphic design
The user interface (UI) is said to be the way in which the user interacts with a device or an application. UI designing is said to be the process of designing the interfaces in order to make them easier for the user and to provide a user-friendly experience to the customers of a business.
The UI includes all the things that a user interacts with such as the screen, the display keyboard as well as the navigation mouse—but referring to the context of the graphic design, the UI design emphasizes on a user’s visual experience as well as the design of the on-screen graphics components such as the menu, buttons, micro-interactions, and much more. It is a UI designer’s task to balance the aesthetic appeal of the website or application with its technical functionality.
UI designers specialize in designing mobile apps, desktop apps, web apps, and mobile or computer games. They work in connection with the UX (user experience) designers (the people who determine the way the app works) and the UI developers (the people who write the code to make the application work).
Examples of user interface graphic design are:
• Theme design (WordPress, Shopify, etc.)
• Web page design
• Game interfaces
• App design
5. Packaging graphic design
A large number of products need some form of packaging in order to protect as well as prepare them for the purpose of storage, distribution, and ultimately the sale. But the packaging design can also communicate with the consumers.
This makes it an extremely important marketing tool. Each bottle, box, bag, container, can, or canister is said to be a chance of telling the story of a brand.
The Packaging designers are the ones who create the concepts, develop the mockups and create a print-ready file for the product. This needs expert knowledge of the print processes as well as a keen understanding of the industrial design and the manufacturing process. Because the packaging design reaches out to so many disciplines, it is very common for the designers to find themselves developing other creative ideas for a product such as illustrations, photographs, and other visual identity aspects.
6. Environmental graphic design
The Environmental graphic design has the ability to visually connect the people to places, in order to enhance their overall experience by creating spaces more interesting, memorable, informative and creative to navigate.
Examples of environmental graphic design are as follows:
• Wall murals
• Museum exhibitions
• Public transportation navigation
• Office branding
• Retail store interiors
• Event and conference spaces
• Stadium branding
Environmental graphic designing is said to adopt a multidisciplinary approach that merges architectural, graphics, landscape, interior, and industrial designs. The Designers collaborate with the people in these fields, so as to plan and hence implement their designs. The environmental graphic designs have created static print pieces in the past.
But now the digital interactive representations continue to grow in popularity as a medium to create a more engaging experience for the customers.
7. Motion graphic design
Motion graphics are the graphics that are moving constantly. It is as simple as that. This can include a variety of options such as audio, animation, imagery, typography, video and any other effect which is used in TV ads, online media, and movies. This medium’s popularity is rising since the technology has improved and the aspect of video content has become the king of marketing.
A Motion graphics designer is a relatively new field of specialization for the designers. Formerly reserved for the TV and movies, the technological advancements have reduced the production time and costs, thus making the art form easily accessible as well as affordable. In the present situation, motion graphics can be easily found across a wide range of digital platforms, which have created all kinds of new avenues of opportunities.
Examples of motion graphic design are as follows:
• Title sequences and end credits
• Animated logos
• Promotional videos
• Tutorial videos
• Video games
The Motion graphics designers begin the process by first developing storyboards which then bring their concepts to life by using video, animation, and traditional art forms.
8. Art and illustration for graphic design
Graphic art and illustration are generally considered to be similar to graphic designing. Whereas in reality, they are very different from each other. The Designers create compositions in order to communicate and to solve the problems, the graphic artists and the illustrators create the original artwork. The art takes numerous forms, ranging from fine art to storytelling illustrations to decoration.
Some of the Examples for art and illustration in graphic design are as follows:
• Graphic patterns for textiles
• T-shirt design
• Stock images
• Graphic novels
• Video games
• Motion graphics
• Comic books
• Book covers
• Album art
• Picture books
• Technical illustration
• Concept art
The field of Graphic designing is ever-growing and the demand for specialized and skilled designers is definitely on the rise. Significant changes in the designing techniques and inclusion of better working methods have opened an altogether new door of possibilities for amateur graphic designers who look forward to opting for it as a full-time career.
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