With over half of the globe using social media, there’s a good chance that your account reaches someone. Now, in a sea of posts every day, you’ve only got one chance to impress your audience.
Gone are the days when you could come up with a cheap social media design, write about your brand, and still get engagement from existing followers and leads.
If people don’t see anything that genuinely attracts them visually, you will be swiped away like most others. Here’s where your social media graphics are put to the test.
With more integrations and features on social media networks, today’s post will cover exactly why you need to pay more attention to your social media graphic design than ever.
The Definition of Social Media Graphics
It’s always good to start with the basics, so let’s cover what social media graphics are.
For the most part, promotional images that you see on a social network (say Facebook, for example) account at the top is what counts as social media graphics. Of course, there are other things, such as logos, posts, etc., but that’s more to do with branding.
These graphics are mainly used to promote a new product/service, provide new information about the brand, or introduce a new update altogether.
You can’t focus on the type of content you post until you figure out a persona for your account to take over. From there on forward, you can align your posts to match the theme of your account.
It’s also important to note that all social media platforms differ regarding resolutions or the amount of space given for this kind of thing. With that being said, it’s time to look at the actual importance and influence social media graphics to contain.
How social media graphics can influence your brand
Now that you understand what exactly social media graphic design is, let’s look at its impact on your brand’s image and awareness.
Here’s a recent statistic to give you an idea of how heavily influential graphics are. Users click on posts with relative images 94% more than posts without images! That’s the effect of visual imagery in general. Here are four reasons why graphics hold a lot more weight than we think.
Professional Branding
It’s common knowledge that companies produce concise copies to market themselves and build a brand. Interestingly enough, the same applies to graphics too.
Social media graphic designs should not only be expressive, coherent, and consistent but be able to stick with the audience.
This comes under the funnel of branding strategy, where a company decides on appropriate fonts, color schemes for pages, typography, etc. As a result, users quickly identify the brand and even its purpose in business.
The Human Reward System
Humans are reward-driven. We tend to latch ourselves to what our brains can connect to emotionally. While every individual is unique, there are things in general that we react similarly to.
An excellent example of this is illustrations. Thanks to the simple drawn images, our brain can quickly and easily process information.
This is where you’ll have to ensure that when potential leads visit your page for the first time, they are convinced instantly through simple design to follow you.
Assurance
Another reason you should spend more time on social media graphics is followers- existing followers. For every brand, customer retention is one of the best ways to ensure business does not go south even if it does not see rapid growth.
To keep your existing followers hooked, your social media page will have to prove its loyalty with timely posts.
No one will keep on supporting a brand just because it says it’s the best. A company that can keep its audience hooked for long gains trust and, eventually, repeat customers.
Valuable content
Companies may miss out on delivering valuable or quality content for the users in the race of being first on the latest trends. Well, why do they do so? Ultimately every business wants to attract people to invest and be a part of the latest things.
To do so, good quality and valuable content can be a deal-breaker for many users who may be looking for simple answers in a sea of fluff and promotional copies.
In short, filling the gap for customers that want more transparency in a brand and getting information and knowledge can be the USP (unique selling proposition) of a company.
Conclusion
In a nutshell, being at the top of the game of social media graphics can heavily influence brand awareness. Also, it plays a crucial role in building engaging content for users to understand what the company is all about.
However, graphics is a tool that should be used to optimally express or post content so that it can be seen (be more clickable) amongst thousands of others.
Also Read: Social Media Trends To Consider In Your 2022 Marketing Strategy
