If you have not heard, SEO isn’t dead. In fact, it has become a must for winning content marketing, but the days have gone where the very first two words stated how you implement the third one.
Since Google dropped the Penguin update in year 2012, user experience become the main focus of great SEO. Yes. At present, SEO is about locating the ideal balance between convincing search engines crawlers that your contents are supreme and user-centric content.
Below are the 7 pointers for optimizing your content for both Google and human users:
1 – Place Yourself in User’s Mind
Researching and knowing your audience’s intentions and needs will assist to guide your content creation and keywords strategy so you can offer the best possible information for your potential customers—and Google.
If you were looking for any services or product, what information will you be searching for? What will you search query contain? What will be your main points? How can the product or service assist address those main points?
2 – Create High Quality
You’re probably exhausted of hearing the recommendation to “create high quality content.” Ever since Matt Cutts came on the scene, he has been playing this drum. In addition, Google never misses an opportunity to push this topic.
Well, exhausted as this recommendation may be, I am here to press for it again. Here is a 7 steps checklist to control the essential elements of high quality:
1. Use correct grammar. A few grammar sticklers are sure to point any mistakes.
2. Utilize formatting. Break your content up into scannable chunks. Make use of bullet points when suitable.
3. Ensure right spelling. Typos damage trust and recommend that you aren’t thorough.
4. Keep the content’s length appropriate. Not all articles need to be of 2,000 words. Plan for a length which delivers the right information and thoroughly covers it.
5. Be clear. Make the points as obviously and forcefully as probable. Readers must not need to guess your meaning.
6. Stay focused. Do not stroll off topic. Strive hard to stay to the point with your contents.
7. Be readable. Keep the tone relaxed and conversational.
Quality content matters. In case, you aren’t producing high quality content, you will disappoint your readers as well as lose their faith.
3 – Cover SEO Basics
All the points below are important parts of SEO basics. The contents for each must be exclusive and include the keywords correctly.
- SEO Title: The page title should not be more than 70 characters. It should have your targeted keywords as close to beginning as probable.
- Meta Description: It should not be more than 160 characters. In addition, your keywords should be included too. The text must be a great teaser which informs users and attracts them to click on the page.
- H1: H1 tag tells Google that the particular headline is the most imperative on the page. It is also a visual sign to readers. Simply one H1 must be used on every page.
- Body copy: Include targeted keyword on the top of your page and 2 to 3 times all through the rest of copy—including variation of the keywords.
- URLs: Shorter is quite better here, and ensure to include your focused keyword, as well. URLs tend to be visible in Google and can impact whether the users click through.
- Image alt tags: Describing the image tends to be incredibly imperative. Search engines cannot see the image such as humans. It is certainly perfect to get your keywords in here, but never force it.
4 – Optimize Engagements With Great Visuals
Optimizing your contents with visuals like videos and images is very important for both purchase decisions and engagement. Did you know:
- Press releases with video/photo have 45 percent more views.
- Articles with images/videos get 94 percent more whole views.
- 67 percent of customers say that the quality of product image is “extremely important” in choosing and buying a product.
When you are adding visuals in your content, guarantee the following:
- Your videos or images are in line with your contents.
- Your visuals add real value to your contents.
- Your visuals do not slow down the loading times, while maintaining high quality.
- Your images tend to be optimized for the search engines like Google and social shares.
Make use of these content optimization tips to optimize your images completely.
5 – Create Calls-To-Actions
The aim of all contents is to take a user further to conversion.
Completely optimized content tends to be action-oriented. Each piece of content must help the user to know what you should do next. Optimized contents aren’t the end. Optimized content offers a greater purpose.
To create the greater aim, you should invite your users to convert. Below are a few methods you can do so:
- Provide CTAs in text of your contents.
- Use pop-ups to support conversions.
- Position CTA in your blog sidebars.
- Use header CTA to solicit conversions.
By having optimized content, you can achieve your aim, and the only method to quantitatively attain your aim is by earning conversions.
6 – Make The Content Scannable & Easy to Read
There’s no refusing that we’re living in an information overload age. To combat content exhaustion for users, it’s important to provide them content which is simple to digest. Some ways to create simplicity of use for the audience include:
- Utilize numbering and bullets for lists.
- Avoid large block of contents.
- Use H2, H3 or H4 tags as subheads in order to further break the content up.
- Italicize or bold phrases or words to make the key points show up.
7 – Let The Content Flow Naturally
In case you are sticking with all other guidelines above, then this should not be a problem for you. Keywords and keywords variations will occur naturally all through the body text, content will be appealing visually and simple to read, the links will help to guide the users to other regions of your website and the search bots also will be capable to crawl the page easily.
Follow all the above mentioned steps to optimize your content perfectly and create more engagement and gain more conversations.