Blogger outreach is an effective way to grow your brand. This will help you to find your target audience and connect with them. When you grow your reach you improve your business. Well, what exactly blogger outreach means? In simple terms, blogger outreach is a way to connect with bloggers who have a large audience and ask them to promote your product or service or brand.
Anyway, if you are looking for an effective blogger outreach strategy, read on. Although blogger outreach is still one of the most reliable ways to build high-quality backlinks. You need to make personalized and different approaches to connect with bloggers. Here you will find the top 10 effective strategies that will help you to get good results.
Blogger Outreach Strategies.
Here you are going to get some of the most effective blogger outreach strategies that will help you drive more traffic and grow your reach.
Identify Your Purpose
Identifying the reason behind your blogger outreach campaign is the first step. It is as simple as that, the objective of blogger outreach is to promote a product or service or your brand. So it is crucial to identify your purpose so that you can set your goals accordingly. When you are fully aware of your purpose you can convey your requirements to the influencer.
Set Clear Goals
Once you identify your purpose, the next step is to set clear goals. Most people fail to set clear goals which result in an ineffective campaign. Unless you set proper goals, it is very hard to achieve results. Setting proper goals means your goals must be practical, measurable, and time-bound.
Find Relevant Sites
The next step is to find relevant sites that match your niche. There is no point in choosing those sites which don’t have any relevance. For that, you need to dig deep and clearly understand your niche, your audience. This will help you to choose the sites whose topics and audience aligns with your niche. For example, if you are selling any health supplements then websites of food, nutrition, diet, and medicine can help you to grow your brand.
Find Relevant Influencers
Once you find relevant websites, you need to find influencers who have a large audience or followers in that niche. The goal of blogger outreach is to connect with those relevant influencers in your niche and build good relationships. Once you establish a good relationship, they will help you to grow your audience.
Choose a Few Influencers based on Your Requirement
You can select a few influencers that are most relevant from the list of influencers you have found from your research. Because it is not advisable to connect with every influencer, you can choose different influencers for your different services and products.
Connect With Influencers
Before you approach the influencers, you need to connect with them from their blog or social media marketing services. Read their blog posts and share your views on their post. Do not pretend, genuinely show interest in their work. Once you get the attention try to connect with them via email.
Write Personalized Mail
Drafting a personalized mail is the most important part of blogger outreach. Because this is the first formal conversation between you and the influencer. Write an open, straightforward, and concise email with a relevant topic. Once you send the outreach email wait for a few days to get a response.
Also Read: The A – Z Guide Of Email Etiquette
Try Different Approaches
Although you send personalized pitches, there are many people who also use the same techniques to reach out. Personalized does not mean personal email, there must be something different from others. So try out attractive headlines, controversial topics, or anything that will drag the attention of the blogger from the crowd. Along with that, it is a great way to offer something in return in your personalized mail.
Build Good Relationships
Once you get a response from the blogger, try to build a good relationship. But don’t go out of the context, building relationships does not mean you are going to discuss irrelevant topics which may result in a bad relationship.
Track Your Progress
Last but not least, tracking your progress helps you to understand where you stand. Without it, you can never know whether your blogger outreach strategy works or not. This will also help you to make modifications and improvements in your strategy. For measuring your progress, you can use key performance indicators.
Hopefully, the above strategies will help you to achieve your blogger outreach goals. Remember, clear and effective communication with the influencer is the most important part of a blogger outreach campaign. So, you need to be very specific and clear about your requirements and goals before pitching to an influencer. It will help the influencer to understand the reason behind the campaign. Otherwise, you may get disappointed with the results. Now, if you have any queries or suggestions regarding this post, please mention below.