Link building is a powerful SEO promotion tool. In this article, you will find valuable recommendations on how to make the most of it in 2021.

If you want to promote your business online, you should use every link-building opportunity. Also, you can check how link building service works In this article, you will discover 10 precious tips that are relevant in 2021. 

Add Yourself to Business Listings

Entrepreneurs can add links to their sites to local directories, such as Bing Places for Business, Yahoo Local, or Google My Business as well as the following public sites.

Even though these are no-follow links, they can increase your rank in Google Maps.

Add Links to Alumni Lists

If you graduated from a university, it might have an online alumni list or directory. You should be able to add information about yourself there and share a link to your site.

Also, you can offer your university to run a free webinar for students. You can place your link in the description of the event. If your alma mater has an online magazine, you might want to share your success story there — again, with links.

Answer People’s Questions on Quora and Other Similar Sites

To prove that you’re an industry expert, you might want to answer questions related to your sector. To find them, search for keywords that are relevant to your sphere and products. Avoid promoting your goods or services directly. When people realize your authority, this will be enough to increase their trust in your brand. The only shortcoming of the Quora links is that they are no-follow. Nevertheless, they are a great tool for spreading the word about your company.

Check Your Old Links and Mentions

Check the pages that mentioned your business before. Make sure that the old links are still working. If they aren’t, get in touch with the webmaster and ask them to update the links. If the name of your company was mentioned but there was no link, ask the webmaster to add one. Apart from the name of your brand, you might also search for mentions of your products or your high-profile staff members. A link can lead from the name of your employee to their LinkedIn page, where people will find information about your company.

Make Use of Broken Links

This process consists of three steps.

  1. Visit Ahrefs site explorer (or another similar service) and insert the link to your competitor’s site in the corresponding field.
  2. Find outdated content that you could replace with your content and your backlinks.
  3. Contact the webmaster of those sites where you could replace the content. Ask them whether they would like to update information on their pages and offer them your links.

You might want to do it only with high-traffic sites. Also, consider reclaiming existing links with a 404 error.

Also Read: How To Scale Up Your Link Building: 6 Easy Steps

Collaborate with Influencers

Make a list of industry experts from your sector. Ask them whether they would allow you to make guest posts in their blogs. These are a few tips on boosting the efficiency of your posts.

  • Use keywords in your articles.
  • To increase the number of shares, add infographics to your texts.
  • To make sure that other bloggers don’t steal your precious insights, watermark your infographics with your logo.

Check the uniqueness of your guest posts before they go live. Ideally, it should be at least 90%. This recommendation might seem obvious for professional copywriters. But entrepreneurs with little experience in writing articles might have no idea about it. If you just copy and paste your old content for a guest post, its indexation will be very poor and the blog where you share it will lose some part of its credibility.

Try to Get into the Local News

The primary source of local news today is not newspapers but social networks. Journalists are always looking for new stories. You can try to get in touch with them if you have some interesting information to share. Probably, they will agree to add backlinks to your site in their articles.

Use Seasonal Hashtags

Be it Easter or Christmas, posts with seasonal hashtags always attract a lot of attention on social media. If you make useful, informative posts and accompany them with trending hashtags, people will be more likely to share them. As a result, you’ll get more backlinks.

Sponsor Online Events

Be it a virtual concert or an online business conference, you can support them. This will raise your brand awareness and enable you to build connections for future collaborations.

Use Email Signatures

This is the easiest way to remind your contacts about your business. A link to your site in your email signature will enable you to build trust as well as generate traffic.

Final Thoughts

Hopefully, this information came in handy and you will follow these easy and efficient recommendations. The more authoritative resources give backlinks to your site, the more people will get to know about your brand.

Also Read: 5 Link Building Techniques You Should Avoid