SEO is an important aspect of a website which determines the rate of success for an online business. It is an optimization technique for increasing a website’s ranking on Google Search engine results pages (SERPs). Today, SEO has become a competitive field and SEO professionals face a lot of challenges in identifying correct SEO methods as well as implanting them efficiently. Google updates its search engine algorithms frequently which make it important for digital marketers, web designers and SEO professionals to remain updated on the latest SEO trends, SEO tools and techniques.
There are several learning resources on the internet to learn about SEO in detail. If you are beginner or even an experienced SEO professional, then it becomes important for you to learn about the various aspects of SEO. Today, the SEO industry is witnessing rapid developments and there are over 200+ Google ranking factors. SEO has become a vast field which includes link building, social media optimization, keywords, on-page & off-page SEO methods, semantic search, local SEO, mobile SEO and more. So, it becomes essential for business owners as well as marketing managers to analyse the company’s business requirement and implement the right SEO technique for building their online presence on the various digital marketing platforms.
There are various types of SEO techniques which meet the specific goals of the website. This is the reason why business owners and content marketers are not able to decide upon the right SEO strategy. Sometimes, they focus only on one or two aspects and overlook other relevant aspects of SEO. Hence, it is advisable to learn SEO by adopting a learning approach and reading a couple of books to gain a fair understanding of the subject. So, here I am presenting a list of some popular books on SEO which can add relevant information to the knowledge base of business owners, SEO professionals and digital media marketers. So, let us check out the list of 7 popular books for learning SEO.
1. SEO 2016
‘SEO 2016: Learn Search Engine Optimization’ is a popular book published by R.L. Adams who is an expert in the field of SEO and digital marketing. The book allows content marketers to understand in detail about the various factors which determine a website’s ranking on Google’s search engine results pages. SEO 2016 explains the various search algorithm updates related to Google Panda, Google Mobilegeddon, Google Hummingbird and Google Penguin. The book also covers relevant topics, such as 200+ Google ranking factors, social media marketing, keyword research and more.
‘SEO 2016 & Beyond’ is a book which allows business owners to focus on the latest developments and updates which are currently taking place within the SEO industry. The book is authored by Andy Williams, who is an experienced SEO professional. He thoughtfully identifies some of the common mistakes performed by website owners in their optimization strategies and presents some effective solutions to fix those problems. SEO 2016 & Beyond contains a full-fledged SEO troubleshooting strategy for improving search engine rankings of business websites.
‘The Art of SEO: Mastering Search Engine Optimization’ is a popular book on search engine optimization which is authored by SEO experts namely Eric Enge, Stephan Spencer and Jessie Stricchiola. Its 3rd edition released by O’Reilly Publications is popular within the SEO industry. The book allows SEO professionals to learn in-depth about the latest SEO techniques and advanced SEO Tools for 2016. The Art of SEO covers some important topics, such as Google Panda and Google Penguin algorithms, performance tracking methods, mobile and local SEO tactics and more. It is one of the most comprehensive books on learning SEO implementation.
‘Inbound Marketing And SEO: Insights from the Moz Blog’ is a collection of some of the most popular and useful blog articles featured on Moz Blog. Moz Blog is a popular resource website which publishes informative articles on the various SEO topics. The book is compiled by Rand Fishkin and Thomas Hogenhaven who have curated an impressive collection of the various articles on SEO published on Moz Blog. The book shares insights on relevant SEO topics, such as inbound marketing channels, social media marketing, conversion rate optimization and content marketing. Inbound Marketing And SEO is one of the best buys in 2016 for SEO professionals.
Jason McDonald’s ‘SEO Fitness Workbook 2016’ is a highly recommended book on SEO for beginners as well as experienced professionals. The book offers a seven-step strategy which incorporates the various on-page and off-page SEO tactics, mobile SEO methods, semantic search and more. It covers the various aspects of SEO, including keywords, title tags, SEO audit, link building, press release SEO, performance metrics and more. SEO Fitness Workbook 2016 is an ideal book for business owners, social media managers, content marketers and web designers.
‘SEO Like I’m 5’ is a practical guide to learning about the relevant factors which influence the performance of any modern digital marketing campaign. The book is authored by Matthew Capala who is a renowned SEO industry veteran. It shares insights on useful SEO topics, such as search-friendly website design, robust content marketing strategy, backlinks, social media marketing, website monetization and more. The book is suitable for entrepreneurs, students, marketing professionals, bloggers and more.
‘Optimize’ by Lee Odden is one of the best books on learning to integrate the various search engine optimization, social media optimization and content marketing strategies. It provides solutions for improving chances of attracting more online traffic and increasing online business revenue. The book teaches to build an online presence on the various social networking platforms and provides techniques to generate leads from the vase customer base of social media users. It also covers other relevant topics, such as brand promotion, content optimization, link building and more.
The books mentioned on the list are quite useful for learning the topics related to SEO. These books contain in-depth knowledge about specific SEO topics which are relevant to modern businesses. If you want to share some more names with readers, then you can mention about them in the comments section below.