In the past two years, Instagram has gained a billion active users and is growing at a very fast rate. It is a true example of how globalization is connecting the world with the media as many brands are rapidly active on Instagram. Globalization is seen through the economies within the application.
Many companies pay for the pop-up advertisements on users’ timelines or the accounts that are sponsored are seen on the users’ feed, which tells the customer about their brand and their store based in any part of the world. Instagram is the only application that serves more than 80 countries as a result of globalization influencing social media platforms.
How instagram is shaping the future
Instagram, the fastest growing app, is holding so many new features within it, and these features are playing a key role in shaping the future. Some of these features are:
Instagram is focusing on e-commerce tools
Instagram has become a digital store for brands and creators. It has launched an Instagram shop and a streamlined way of discovering the shoppable products that give the user the ability to browse different shops, browse lot variety, and many more.
Video content is taking the lead
As a result of the launch of “Instagram Reels,” the social media platform has become more popular and user-friendly. There are more than 400 million stories posted daily by its users, and this type of short video content has the ability to go viral.
Instagram carosuel posts
It’s easy to share carousel photos on Instagram because of their permanency. There are also a lot of entries that demonstrate techniques and suggestions. Carousel posts on Instagram are a great way to improve engagement since they are simple to create. Carousel posts are your best friend when it comes to making your company stand out and generating more revenue.
7 ways Instagram has changed our world
In the past few years, Instagram has come really far, and users are widely using the app. We will be looking at seven different ways in which Instagram has changed the world.
1. The beauty standards are diversified
Many users have criticized Instagram for negatively impacting their mental health, blaming the number of filters that Instagram employs, which raises unexpected conventional beauty expectations in the hearts of users; however, Instagram is also a platform that provides users with a unique vision in which they can share their flaws and real images without the use of any filters.
2. It provides new food trends
As food is something that is loved by everybody, many food bloggers and vloggers are sharing different food meals and trends that are being liked by the users. Also, different places to explore in different countries make it easy for the users to engage and try different food dishes. For example, the Dalgona coffee trend has gone viral, with everyone in their houses making Dalgona coffee and sharing stories about it. These types of trends are making Instagram more entertaining and engaging for users.
3. Rise of the influencers
The biggest change that has been seen on Instagram is the rise of fashion influencers, travel influencers, food bloggers, financial experts, beauty influencers, etc. These influencers have been called the voice of the niche in which they work, and their style and suggestions have become a rage in that particular industry.
They are gaining a lot of popularity because of the brands they promote partnerships with, and because of how beautifully they showcase each and everything in their feed and stories. They have been followed by the users because of the effort they put into different styles of content with similar niches.
4. It has changed the way of traveling
For those who like and explore traveling, Instagram is truly godsend. With just one click, you can find whatever place you are looking for, whether it is a specific spot or the best places to stay. More than 70% of people use Instagram to post travel related content, while more than 60% use it to search for the best places.
5. Instagram has become a pillar for small businesses
On Instagram, we can see that many small businesses have gained popularity through the hashtag mechanism and with the new reel feature. During the days of lockdown, many people explored this platform very thoroughly, some started their own businesses, which has become the source of inspiration for many people. Not only are they earning a good income, but they are also gaining popularity on their pages.
6. Brands gained popularity
As a result of the large number of influencers on Instagram, various brands have begun forming partnerships with them, as a result of which the brands are gaining popularity. One marketing strategy used by various brands is to advertise their products on the pages of these influencers, and this type of marketing has become increasingly popular in recent years.
7. Instagram is providing opportunities for young talents
The world is filled with so many young talents that Instagram, with its ability to spread information quickly, allows them to post videos of themselves performing dance, singing, cooking, and many other inspirational videos on their pages, which has resulted in them becoming famous and gaining popularity through Instagram. Additionally, the viral mechanism of Instagram is aiding young talents by providing them with excellent opportunities.
As we have seen, Instagram can be used in a variety of ways to influence people, such as by motivating them, altering the way they interact, assisting them in their learning, and so on. For its users, it offers many possibilities, and as the world changes at a quick pace, Instagram has played a pivotal role in providing various features that have helped its users achieve not just recognition, but also financial rewards for their efforts.
For everyone from bloggers to influencers, start-up founders to small company owners, Instagram has played a pivotal role in delivering various features that have helped its users grow fame while also generating financial benefits.