Ranking for a keyword is important and is a repeatable process when it comes to enhancing SEO. Suppose you take content marketing, keyword ranking, and SEO seriously. 

In that case, you can easily index yourself on the top of SERPs. Ranking for a specific keyword is not easy, especially if you are doing it for a new website. 

We will explain a few steps using which you can rank for keywords in any search engine you want in today’s post.

Lay the groundwork!

When you are looking forward to ranking keywords on Google for your website, you have to make sure that you are choosing a specific niche and category that you can easily write on. You must focus on the quality of content, too, along with the keywords you are planning on using. 

You have to be familiar with different SEO practices to optimize your content and your website easily. You can read the guidelines issued by Google’s webmaster for this purpose. 

Do your initial keyword research! 

When you are writing content, you must focus on finding the basic keywords relevant to your niche. One should know that keywords are the phrases used by the traffic as input when looking for a specific query. 

Keywords are listed on the search engines according to their search density, and it is suggested that you only use the keywords that are on the top of the lists. Today you can easily use the keyword finder tools for research. We would recommend you only pick keywords that have relevance to the niche you are working on.

Check your competition!

Now, this is another important part of the ranking process. Once you have shortlisted some keywords for your content, you must start searching them on Google and other search engines and find out what kind of results come in. 

In this way, you can find out which websites and pages are ranking for those keywords and the kind of competition you’ll face in this league. You have to particularly pay attention to the domain, the titles, the type of content, the type of business, and the authority of the competitor website.

Consider intent!

While you are searching for keywords and using them in your content, you must focus on the user’s intent. You can guess user-intent and find out what he wants to look for using his search query. For instance, the keyword ‘free plagiarism checker’ shows that the users are looking for information about the free plagiarism checker tools. You have to ensure that the keywords you are shortlisting are stuffed in the content by keeping in mind the intent.

Conceptualize the content!

Next comes content creation in which you have to use the words and rank them on the search engine. There are different ways in which you can rank content for a specific keyword on the search engine. Some of them include writing an article, a blog post, a product page, a directory of links, an infographic, a video and a complete guide. You have to pick the right resources for research using which you can later write fresh and friendly content.


Here you must know that writing content and stuffing keywords in it is not an easy job, and it requires a lot of practice. If you overstuff keywords in your content, it will start looking artificial and give a spammy look. If you use fewer keywords in your content, it will lower the search engine’s visibility. 

You will not be able to rank the site against specific keywords. You have to ensure that you pick the main keywords and use them at least once in hundreds of words along with the secondary supporting keywords. 

Optimize the keywords!

In SEO, keywords are very important, and there is no doubt about it. With keywords, you would get organic traffic and get a lot of help in targeting a certain audience. Now to optimize keywords, you have to focus on their placement. 

You have to add the keyword in the introductory sentences, in the titles, meta descriptions, sub-headings, and image captions. This helps in better ranking and recognition by the search engine!

Use the Keyword Rank Checker Tool (Pro Tip)

By using Keyword Rank Checker by SearchEngineReports you can easily find out the website’s exact position for different keywords used in it. You have to add the domain address, the search engine, the device you want to find out keyword ranking, the keywords you have used, and the domain of your competition in the keyword rank checker. The keyword rank checker tool would immediately analyze your input details. Based on your data, it would provide you with the exact information about your site’s position on the search engine. Using the keyword rank checker tools, you can also determine if a keyword needs to be removed, changed, or optimized!

Also Read: How Your Keyword Choice Affects Your Website’s Rank?