Some may say that SEO (Search Engine Optimisation) is only a good move for big companies wanting to go even bigger. But in truth, if there’s anyone that could actually benefit from this, it’s a small company – a local business.
In order to actually grow and become a bigger company, you will have to become more well known throughout the market – and for that, SEO will certainly help you.
To help you with some perspective, here are just a few reasons why your business, as a local one, would benefit from SEO. These benefits might actually help your company grow and will bring new clients to your door.
1. It Provides Local Exposure
One of the main perks of using SEO for your local business is that it’s generally designed to reach customers in a specific local area. Plus, considering that 4 out of 5 people use the Internet in order to find information about a local business, making sure that your business stays at the top search is the more efficient way of gaining exposure.
The higher up you go in the top five, the more you will become known within your market. This is particularly important in this tech-dependent time when everyone is putting all of their hopes in the first five results rather than what their neighbor tells them.
2. It Builds Relationships
When your business is still small and does not have much in terms of relationships, you can’t do much backlinking or exposure through partnerships. However, by adopting SEO for your local business, you should be able to build partnerships between you and other local businesses.
These kinds of partnerships may allow you to gain quite a lot of exposure for both parties – not just for you. Plus, if you are doing your website SEO by yourself, this can be quite an efficient way of connecting with people that have a better knowledge of the system compared to you. You can get a lot of valuable insight into how to optimize your website correctly.
3. It Improves Mobile Location
In this day and age, no one really leaves their homes anymore without taking their phones with them – and most of these people tend to look things up on the go. Plus, aside from manually looking up location, some smartwatches and phones also offer you proximity alerts that notify potential nearby customers. If your mobile location is not properly optimized, a lot of people will be overlooking your business simply because they won’t know exactly where they should be looking for it.
4. It Pulls in Quality Traffic
Traffic on the search engines is generally the best traffic that you may need. Why may you ask? Well, it’s because people are actually searching for a problem that they may want to have solved. These people are looking for certain keywords. So, by introducing those keywords into your SEO work, you are practically attracting that traffic to your website – “pulling” it towards you.
This way, you will not have to “push” your advertisements out in order to convince people to buy from you. Your search traffic already has an interest in your services and products, so it should be able to increase the popularity of your brand. It’s for this reason precisely that the industry of SEO is worth $65 billion.
5. It Increases Sales and Leads
There’s no joking about it, and it’s not a myth either. By offering a viable service or product, you should be able to increase your sales and leads generously in only a couple of months. The only condition here is to invest in a good SEO strategy that can double as a winning campaign. This way, you will set your business on the way to high conversion.
6. It Decreases the Costs per Acquisition
One big advantage of SEO is that it’s free to use. Most of the tools are found online for free, and it is mostly a matter of planning and finding the right marketing approach. As long as you have a decent amount of knowledge in the SEO industry, using it to increase your traffic should not cost you a thing.
That being said, there are still a few costs that might incur when you are using SEO – and that’s when you are hiring an SEO expert to do the job for you. If you have no experience when it comes to Google algorithms and coding, you will have to reach out to an SEO company. They will know exactly what they are supposed to do in order to increase your traffic and improve your sales.
7. It Builds Up Trust and Credibility
Let’s face it: pretty much everyone trusts Google. They are accessing it every day to find various things they are looking for. As a result, if you use SEO to kick up your Google ranks, you’ll also be building credibility and trust with the consumers. In truth, about 37% of the clicks from the search engine are from the first organic listing – so, if your local business gets there, the chances are that you will get some pretty decent sales in the near future.
8. It Leads to User-Friendly Websites
If there is anything that people tend to love, it’s a user-friendly website that does not cause them too much trouble. People think that today’s SEO is like the SEO of the past, where only the content was being optimized – but in truth, it is also about improving the experience of the user. Good SEO will make the website of your local business look clean and structured, compelling the visitor to say longer – and therefore, increasing your sales.
The Bottom Line
Local businesses might greatly benefit from using SEO on their website. If it is done correctly, it will attract the user to your domain – and keep them there until they finally make a purchase. And, with time, your website ranking is sure to grow.