Just like smartphones changed our way of accessing information about the world, mixed reality (MR) is also impacting how we look at and interact with things. It is the perfect blending of physical and digital components since in MR there’s a combination of real and virtual worlds to produce new environments.
It’s a growing technology, and companies such as Apple, Niantic Microsoft have all been associated with it. In fact, Microsoft has already created live demos for audiences such as those produced with the Microsoft Hololens.
The total market for software and hardware for MR has already reached approx 12 billion – and is expected to reach 18 billion USD in 2021. That’s why there is a huge demand for software outsourcing development companies that can provide an MR solution.
An industry of such colossal size is bound to affect business. Many companies are now trying to upgrade their daily processes through MR. Industries such as construction, indoor design, and architecture, are already using MR to increase the efficiency in their day-to-day activities. But it’s likely that other companies and industries can use it for their tasks, too.
The question presents itself – how can you leverage MR for your business? Here are some examples.
Mixed reality allows brands to offer relevant, immersive experiences that help them capture their audience. Companies are already using AR to engage visitors and improve their overall marketing strategy. Now brands have started turning toward MR as well.
For example, MR is being used in marketing events. It removes the need to book and use expensive venues for events such as auto expos, where customers go to see the latest cars and motor vehicles. In cases like that, Mixed Reality can be an excellent option. Instead of putting individual cars, along with their chaperones and other materials like pamphlets, handouts, etc., companies can just play the MR content on their headsets.
2. Education and Training
You can even use Mixed Reality or Augmented Reality for education & experimental training. Training sessions can be arranged where instead of just listening to lectures and reading manuals, employees get to experience the process flow firsthand. The simulated environment ensures that employees get adequate training without risking the company’s valuable resources. That’s why companies are investing in software development companies to provide a full-cycle software solution.
You can better explain safety protocols and hazards through the use of MR. It significantly speeds up the training part. It allows old employees to share information with new ones, and it also enables remote support.
3. Increasing efficiency
Employee performance can be improved via the use of Mixed Reality. Instead of paper manuals, companies can use interactive and immersive MR instruction methods. These provide real-time instructions to employees regarding process methodology. You can also have experts provide on-call software support to site engineers and staff.
4. Better Customer Relationships
These days, social interaction is missing between the end-user and the provider. Brands have Facebook pages and Amazon reviews but rarely do they have actual customer interactions while selling the item. US Companies lose $62 billion annually due to poor customer service.
With MR, your company can have better customer relationships. MR has an immersive aspect to it that allows brands to provide their customers with hands-on experience. E-commerce can leverage MR to build a real-life experience that allows customers to look at it from different angles, and even have a session where they can see the product getting used. MR can also lead to a better buying experience and increased convenience. Even though sitting at home, customers can have the feeling of an actual in-store buying experience.
5. Better Project development
You can use MR for project development. Moreover, changes can be made and managed in real-time to get better outcomes. Companies can reduce their operation costs by creating a 3D blueprint for the project. For example, in construction, and even before the building is made, a Mixed Reality model for the building can be made and shown to the client for a better understanding of the details.
Through MR, testing in software companies also becomes easier as they can have MR methods to check functionality for the prototype and design instead of physically carrying out tasks to check the viability. Employees can visualize a product’s use and efficiency way before it’s launched.
Saying that MR can help your business, even though correct, is still a complex statement. Most companies don’t have the resources to add MR into their current infrastructure. But MR can be a handy tool for companies trying to reduce their overhead costs. It can reduce millions if not billions, in areas such as employee training and sales.
MR is still a growing industry. If combined with AI and IoT, it can be a revolutionary product. Think of an AI assistant who can see what you see, and can recommend you choices based on your surrounding. Or a smart planner, who predicts when the project will be completed and how it will look like when finished.
These things are somewhat down the future, but Mixed Reality as of now has many other practical applications. Nevertheless, integrating it into your business will allow you to save time, boost productivity, and bring down costs.