The SaaS industry has been growing steadily in the last few years, and with good reason. They offer unique solutions in a digital world. Plus, more people are working remotely than ever before, so having online solutions just makes sense.
If you have an SaaS startup, or you’ve been spinning your wheels, it might be because you don’t have an effective SEO strategy for your company. There is so much competition that you can get lost in the crowd. You need to do whatever you can to make yourself visible.
What Is SEO for SaaS?
SaaS SEO brings in visitors to your website. Not only that, they bring people in who are already searching for something related to what you do. It involves designing your website so that Google and other search engines identify it as an authoritative and important website for specific topics. When users do a search related to your industry, they will choose one of the pages that show on the first page of that ranking. SEO will get you there.
SEO is vital for your business and your marketing strategy. Your website is the hub for all your communications with your prospects and clients. By investing in SEO strategies, you will attract more customers and grow your business. There are several things you do right away to improve your SEO performance. Here are 6 best SEO tips for SaaS.
Choose Effective Keywords
Your keywords will be an integral part of your SEO strategy. To identify them, you have to think like your customers. Think of some search terms they would use to find a company like yours online. There are probably lots of variations. Remember, some people will use technical terms, and some will not.
Try and get as niche as you can. This means choosing what are called “long-tail” keywords. There are three to six words long, so they give a more detailed description of what you do. For example, instead of just using “doohickeys,” you’ll want to drill down to what type of doohickeys you sell, or who they are marketed to. So if your company caters to small businesses, you might use “best doohickeys for small businesses.” Keywords are very important, and there is a wide range that people might use. Then, sprinkle those keywords throughout your website.
Create Content That’s Original and Informative
Content is king, and that’s true when it comes to SEO. You need to have content that is authoritative, informative, original, and has your keyword spread through it. You can post video and images as well, but make sure that they are tagged with your keywords. You have to have recent content as well, so publishing regularly is crucial. Make sure you don’t post only sales copy. Post about trends in your industry, how-to’s and other informative content about 80-85% of the time. If you’re having trouble keeping up with posting content, go with quality over quantity. Don’t post something subpar just for the sake of posting.
Link Building
One of the key ways to boost your visibility is through link building. This is the practice of getting other reputable sites to link to your website. The search engines will index that and identify it as a sign that your site is reputable. You can do this in several ways, but the most valuable and efficient is writing guest blogs. If you can produce content for other sites, they will allow you to have a link to yours. Link building is a proven way of moving up the rankings fast.
Analysis
At any given time, you should be analyzing your website and seeing what works and what doesn’t. You have to be able to pivot quickly if you’ve tried something and it’s failing. There are many services available on the web to do that. The best SEO tools have an analytics function. You can use a tool to build your keywords for instance, and then it can gauge how those keywords have performed. The ability to adjust quickly will make sure that your site never drops too low in the rankings after making a mistake.
Coding
You need to make sure that your website is coded correctly. By coding it properly, you will ensure that little problems that might annoy users don’t become big problems for your search engine rankings. For example, properly coded websites load faster. Search engines track bounce rate, which is the rate at which they click away from your website. If they’re leaving because it takes too long to load, then that’s a problem.
Your website must also be mobile friendly. More users than ever are accessing the internet using their mobile devices, and that number is likely to grow. If your website isn’t optimized for mobile use, they will click away. Also, you need to make sure none of the links on your website are broken. Search engines will see that as evidence that you are not keeping up to date, and your rankinges will suffer.
Social Media
Using social media effectively is a great way to boost your SEO efforts. Use your social media to link back to the content on your website. As your following grows, they will share your content and lead to more visits on your website. The more visits you have, the more authoritative you seem. When creating a social media account, make sure they have as much information as possible, including your website and phone number. The more detail there is on your social media, the easier it will be for the search engine algorithm to capture your social media accounts and connect them with your website.
Having a strong SEO strategy is vital in this internet age. You can use it to separate yourself from your competitors and the strategies you use will help build a better connection with your customers. Try these SEO tips for your SaaS business to shoot up the search engine rankings pages.
Also Read: 5 Common Mistakes When Doing SEO for SaaS
