The number of developers have been increasing, especially in the last two years and a high number of mobile apps have been downloaded by different users globally. This shows how much this technology has become the in-thing in the world. Many companies and businesses are currently developing their mobile applications to allow them reach their customers and be involved in ecommerce. As a result, this industry has helped employ many mobile app developers.

With this daunting task, there are some facts that every mobile app developer should know. The following are six facts that are worth noting by every mobile app developer before developing an app:

1. Proper market research

Before developing your application and taking it to the market, you need to do deep market research so as to have a thorough knowledge of the prevailing trends. Identify major insights concerning your competitors including their strengths and weaknesses. Check the customer reviews so as to know the likes and dislikes of users about a particular type of app. This will greatly help you resolve some of the areas and enable you to develop apps that will become game changers and win over your competitor’s customers. You need to be a problem solver, instead of duplicating apps that have been made by other developers.

2. Cost of App development

It is important to consider the cost of developing your application. This should be able to help you project how much you are going to spend and how you will spend it. Creating a budget is very critical so that you can be aware of how you will be able to manage the whole process. Some mobile apps are very expensive and might force you to source for another developer. Consider deeply whether it is worth. If you are competent and diligent enough, you may save a lot of money instead of hiring a developer. Remember, some developers are expensive and they bill you by the hour.

In addition to the cost of the developer, you will also have to consider the cost of registering your app in the app stores of your choice. You may develop an app but without registration in an app store, you may not benefit from it. The cost of registration depends on the app store you prefer. Other costs may include purchasing the required software, marketing costs among others.

3. Writing an App Description

If someone is checking your app on Google Play or iTunes App Store, what will he/she know about the app? Do you want to attract many users to your app? Do you want to make your app impressive? Then you need to have the most relevant and well organized description for your app. App description provides an app with an opportunity to be known and purchased. This is because it describes what the app actually is.You can also improve this by creating a user friendly and interactive website for your app, including the description and some screenshots and videos. You should be able to write a short and precise description for your app. App description is also needed for all the app stores.

4. Pricing your app

As a developer, you may want to charge your app. Having worked hard to put together something that will be used by millions of people in business, it is justified that you put a price on your app so that you will be able to earn some money from your toil and labour. If this is so, then you must be able to know how to price your app. Pricing an app depends on a number of factors, including the cost of app development and its functionality. How much did it cost you to develop the app (time and money)?

Sometimes you can decide to offer your app for free especially during the initial stages. In this case, you can offer a “lite” version of the app to test and get public feedback on its functionality. This can also help you understand how to charge your app depending on the response. Some app stores pay via direct deposits hence you need to put that into consideration before submitting your app and creating your pricing policy. You can also decide to offer a discount during special occasions, holidays or on certain seasons to help you promote your app and get as many customers as possible. Develop the best mobile app, price it well and earn handsomely.

5. Testing the App

After developing your app, you must be able to know how your app works on different devices. Test your app before and after it hits the market . At this point, you need to answer the questions such as; does the app work? Does it function as expected? Are there any problems that need to be fixed? Testing is very critical for any application. You cannot avoid this.

The best way to test your app is to try running it on the actual device it is intended for. This gives you the true results on the application’s ability to work efficiently. You need also to understand that the main purpose of testing an app is not to identify mistakes but to ascertain how the app is working. Your app should be creative, easy to understand and use, and must deliver maximum performance. There are many mobile app testing tools that you can use depending on several factors. It is worthwhile investing as much in mobile testing as you do in app development since this stage makes allows you to know that you actually developed the app you intended to develop.

6. Promoting the App

Now that you app is finished and testing, it is essential that people know about the app. If they don’t, your hardwork is wasted. You have done a superb job with the creation of the app, but who knows about it? Promoting your app is important. Take your time and identify various strategies to achieve the best results in mobile app marketing. You could submit your app to different app review sites. Similarly, you can decide to share your app on various social media platforms and video sites. At this point, your intention should be to get as much attention as possible for your application . You can also invite the press for media coverage of your app. Offer promo codes to be tried out and reviewed by the media personnel. Think creatively on how you can promote your app. Begin marketing your app at the right time, probably 2-3 weeks before its launch.

These are just a few things that a developer must definitely keep in mind when they are starting to conceptualize their mobile apps. If you have any comments or suggestions, please feel free to comment below.