The number of apps available for download is rising almost every day. This is why enterprises know the importance of careful marketing strategies to help their apps stand out from the competition. Although it is essential to focus on building and developing an app that works like a charm, it is also crucial to let your customers know about the existence of your app. The rising number of apps is mainly due to the growing number of app-building platforms, like Andromo.
These platforms do not require you to have any prior coding knowledge and thus, enable any person to develop an app. In addition, these platforms come with pre-programed templates and content that make designing an app extremely simple.
The marketing of mobile apps covers every aspect of user interaction. This starts from the moment they realize the existence of your app till the time they become loyal users of your app. Successful marketing of your app involves several steps. These include learning about ways to reach your users, communicate with them, and analyze their behavior while using your app. These will help you make regular improvements to your mobile app.
8 Tips to Optimize Your Mobile App to Help in Its Promotion during the Developmental Stage
8 tips can help you optimize your app during its developmental stage to boost its promotion. These 8 tips are discussed below for your benefit.
1. Decide Upon A Release Date
The first step towards a proper promotion for your mobile app is to choose a suitable release date. It is important to remember that Google and Apple have review processes that may take a few days before your app gets released for download. Therefore, you need to choose a release date accordingly. If you overlook this part, then your app may experience a setback during its release—plan in advance so that you get sufficient time for the launch of your product.
2. Carry Out Market Research To Learn More About Your Customers
Several companies make a common mistake before the launch of their mobile app and during its developmental stage. They forget to carry out market research to find out more about their possible customers. Therefore, during the developmental stage of your app, you must try and identify the primary players in your app category.
Even if you carry out a detailed marketing effort and your app fails to address user pain points, it may not succeed much in the competition. While your app gets developed, you can do extensive research on various groups, blogs, and forums that your target audience usually visits.
3. Create A User Persona or Image
Your main objective throughout the development stage of your app should be to discover your target users. First, you need to find out what they wish to see in an app and the main pain point for your users that your mobile app can address. Next, you need to remember that there will be several user groups for a specific app. Each of these groups will have an individual user image.
When you talk about a user persona, it refers to your potential user’s background, demographics, interests, and mobile preferences, to name a few. User personal will also point out the primary aims of your users while using similar apps like yours and the main challenges they face. While designing your app, you need to remember that everything should echo with your target users. These start from your branding and in-app content to your app’s features, functionality, monetization choices, and platform choice.
4. Carry Out A Competitive Analysis
When you develop your business app, you should remember that there will be tough competition for your app after it gets released. Choose 5 of your top competitors and make a note of several essential factors about their apps. These include their monetization model, user experience, current price, app store ranking, notable reviews, as well as pros and cons.
To stay a step ahead of them, it will not be wrong to make a competitive matrix. This will help you understand how your app will perform in comparison to your competitors’ apps. Also, make sure that there are no such features or elements that users have disliked in other apps.
5. Develop A Landing Page Or A Website
You need to understand that mobile websites happen to be the primary source of app installs. It is common to create a teaser or pre-launch video on the landing page of a company’s website. Once you determine a video for your business website, you can go ahead and recycle it by putting it up on various social media platforms, app stores, and paid ads.
Apart from building publicity about your app, a pre-launch website may also boost early SEO by building your domain authority.
6. Outreach Initiatives
A simple way of marketing your business app is by opting for outreach initiatives through publications, influencers, and bloggers. This will help you secure backlinks and also receive honest reviews.
7. Promotion On Social Media
If you wish your business app to become an instant hit amongst your competitors, you will have to take the help of the various social medial platforms. Twitter, Instagram, Facebook, and Pinterest can help you boost your web presence. In addition, these platforms will also help you have direct contact with your app users. In a way, this will help you address their concerns easily and quickly.
You can always post your company updates and features on various social media platforms to get your users more excited about the app launch.
8. Come Up With Suitable Content Marketing Plan
One of the best ways is by starting a blog about the app months in advance of the scheduled launch. Then, when the day of the launch finally arrives, you will already have quite a few followers in your niche. Start in a simple tone and speak about the launch. Speak about the features of the app and showcase several videos and screenshots. This will help you with brand awareness.