Clients often ask how they can improve their website speed. There is no one solution to improve website speed. To improve your website speed, you need to focus on several areas. Let’s first look at the most important areas that affect website speed.
Why is your website speed important?
There are two areas to focus on when considering website speed. These areas can have a significant impact on your conversions as well as your lead generation. This is critical for every business.
Number 1. People hate waiting. People today want instant information. As the internet becomes faster and more accessible, people expect instant answers to their questions. If a page takes longer than 3 seconds to load, more than 40% of visitors will leave the site.
Number 2. Number 2. Google’s algorithms strongly favor fast websites. Google’s search engine is designed to give users the best possible user experience. Websites should provide the most relevant information to the user in an easy-to-understand and quick manner. Slow websites will not only make it difficult for users to understand, but Google will also not rank them in search results, which means you may miss many potential visitors.
What can we do to speed up websites?
A web developer can offer several options to speed up a website’s performance.
CACHING IS IMPORTANT AND CAN IMPROVE YOUR WEBSITE’S SPEED
Without getting too complicated, let’s examine what website cache is. A cache is basically a copy of your website’s URL stored in your browser for quick access. A website can be cached so that a previous visitor to your site can view the cached version. This is how it works. While the browser requests information from the server the first time they visit the site, after that initial visit the browser uses a cached version or previously stored version. This can greatly improve your website speed.
MINIFICATION and COMPRESS SCRIPTS – SPEED
Minification is a way to compress data. We are decreasing file size, similar to image optimization. This task should only be performed by an experienced developer. Code may be modified or conflicts could occur. To ensure that nothing is broken during the minification process, we recommend only an experienced developer.
Let’s examine why minification matters. To ensure that your website works properly, hundreds of files/scripts are loaded when a user loads it. The website’s load time increases every time a script needs to be loaded. Minifying websites is also vital. However, it can be difficult and requires a skilled web developer who is experienced in the field.
SUITABLE HOSTING FOR FASTER WEB SPEED
The internet is constantly evolving and getting faster. Hosting solutions that are older than modern hosting options cannot be matched. When choosing the best hosting option for your site, you should consider its size and functionality to ensure that you get the best speed options.
OPTIMIZING IMAGES TO ENHANCE WEBSITE SPEED
Optimizing your website images is one of our first steps. Image optimization is the process of compressing images to reduce their file size. The file size of images is reduced by a lot, but their quality remains the same.
The website can now load less website images, which makes it more responsive. The page size should be between 1.5-6MB. The page will load slower if it has more data than it needs.
TEST YOUR PAGE SPEED AND TEST AGAIN
Determine benchmarks for websites to determine the current load times. It is possible to verify the current load times of your website by performing page speed tests with specific tools. It is possible to determine the website’s average speed by running multiple tests on different pages. This can be used to help you improve your site’s performance. A healthy website should load in 2-3 seconds or less.
A DEVELOPMENT TEAM THAT UNDERSTANDS YOUR GOALS IS THE BEST CHOICE
It is important to find the right web development team that understands your business and what you want to accomplish. You might have your audience engage with videos on your website. You should not place too many videos on one page. To ensure that your pages load quickly and are not overloaded, an experienced team of developers may choose to distribute these videos on several pages.
Your website’s speed can be affected by too many plugins, unneeded plugins and plugins that are not updated. Quality developers will recommend the best plugins to your website, and make sure they don’t slow down load times.
YOUR WEBSITE THEME AND PLATFORM MAY HAVE A DIRECT CONTROL OVER SPEED
Your website’s theme or platform is what will influence the site’s load times.
Many themes look stunning and include dynamic elements that move around the website. These themes can be very eye-catching and impressive, but they also increase page file size and load times. Websites must be appealing and functional, but not slow.
Sometimes, it will be necessary to compromise in order to make pages easier and more efficient.
Many businesses choose to have their own website. However, many of these websites are slow loading due to coding issues. WordPress, Joomla, Magento, Shopify, and Drupal are well-known platforms. They offer thousands of themes and plugins, and they can be fast and free from any coding problems that custom sites might have. It’s worth discussing whether your site is built on the right platform and optimized for speed.
It is important to look at the website speed of any potential development company or consultant you are considering hiring to help you improve your website speed. This is a great sign that a potential provider has a website that loads quickly. This is a sign that the provider has a team of skilled developers who should be able to help you improve site speed. Web development is a highly specialized field. Make sure they know the platform on which your site is built.