Setting yourself up for success in blogging isn’t easy.
There’s a lot that goes into establishing a blog that generates enough revenue on autopilot.
Strong branding can help you stand out, establish trust, and boost your blogging income.
But, it’s also one of the most underutilized strategies.
In this guide, I’ll tell you how strong branding can help you grow your blog without limits.
Let’s dive in.
What’s Branding?
Branding is the process of creating a name, symbol, slogan, or design that identifies and differentiates a product from other products.
You can think of it as an idea or image that your prospects have in mind while thinking about your business or product.
Coca-Cola and Pepsi are two perfect examples of branding.
Both soft drinks taste and look similar, but some people are just more attached to Coca-Cola than Pepsi, and vice versa.
How Strong Branding Helps in Blog’s Success?
Brands are Authority
There’s no shortage of blogs in almost every niche. The thing that’s missing is authority and credibility.
But, why should you care about building your blog’s authority?
Because it can help you persuade your readers to act on your offers.
And branding can help you establish your authority and credibility.
But, how do you build your authority in your niche as a blogger?
Well, the best way to go about it is to publish as much helpful content as possible.
Examples of authority-building posts are:
- How-to articles
- Ultimate guides
- Frequently asked questions
This will help you establish yourself as a credible resource, but it can also help you rank higher on Google for your money keywords.
The more visibility your blog gets on the first page of Google, the more authority you’ll gain.
This eventually helps you build an audience around your blog and convert more readers.
Helps You Stand Out from the Crowd
Branding can also help you make your blog unique from the competitors.
It makes you stand out in the sea of other blogs.
So, when a reader thinks of a problem they’re facing, they’d think of your blog as a good solution.
Also, with strong branding, you can attract more attention to your blog posts, especially on social media.
Broaden Your Reader Base
With proper branding, you make your blog more memorable and easy to recognize.
Whenever someone is looking for a solution to their problem, chances are they’ll directly come to your blog.
Boosts Word of Mouth Marketing
Word of mount marketing is usually done by happy customers or readers.
It’s when your loyal readers spread the word about your blog.
If you’re a helpful blog, they’ll talk about you with their family, friends, and peers, doing the marketing for you.
One of the reasons why you should also focus on making your blog a brand is the increased word-of-mouth marketing.
Keep in mind that your long-term readers are your brand advocates, so you need to keep in touch with them.
Word of mount marketing is also great for social proof. It provides proof to your future readers that you’re a legitimate and helpful blog.
Attracts Highly Qualified Employees
People love to work with brands. You might not need a lot of employees for a single blog.
A writer and an SEO expert are enough to keep things moving in the right direction.
But, you’d want to hire a team if you decide to add more blogs to your portfolio.
And when you do, you’ll be able to attract highly qualified and skillful people to your team.
Plus, you also won’t have to worry about losing your employees to your competitors.
They’d be proud to work with you, which will make them more engaged and productive.
Improves Engagement
Visuals make your blog posts easily digestible.
A blog with proper branding is visually more attractive and keeps the readers hooked to the content.
For instance, a great logo, colorful visuals, and a consistent tone can help you boost your engagement.
Builds Loyal Readership
Consumers (or readers) tend to spend more on a brand they’re loyal to.
Plus, loyal readers are typically your long-term readers, too.
They look forward to your next posts or emails and act as a consistent source of traffic for your blog.
In addition, you won’t have a hard time selling anything to your loyal readers.
Since they trust your word, they’d act on your recommendations.
For instance, let’s say you’re an affiliate for a brand and promoting their products on your blog.
It’d be easy for you to convert your loyal readers as compared to the new ones.
Boosts Your Advertising Power
There’ll be times when you’d want to advertise your blog posts, especially when you’re promoting a particular product to a new audience.
Branded blogs don’t face much resistance when it comes to outbound marketing.
People generally know you so they won’t feel hesitant clicking on your ad, reading your content, and ultimately acting on your recommendations.
For instance, think about a brand you love. If they tell you to consider buying something, you’ll at least take their advice seriously.
Low Price Sensitivity
Price sensitivity refers to how the price of a product affects the willingness of someone to buy it.
When you’re a brand, people generally don’t care much about the price.
So, even if a product is pricey, they’d know if you’re recommending it, it must be worth their buck.
How to Turn Your Blog Into a Brand?
Improve Your Blog’s Visibility
- Create social media pages for your blog and share everything there
- Try to get first-page Google rankings
- Target long-tail keywords
Build Your Credibility
- Help people with great content
- Showcase your human side
Publish On Other Blogs
- Guest blogging is an effective way to broaden your readership and boost your credibility. Publishing on authority blogs that are relevant to your niche builds your brand awareness
Invest in Your Blog’s Branding
Invest in your blog’s branding elements, which include:
- The logo
- A memorable name
- Colors
- Blog Images
- Tagline
- Design
- Tone of writing
- Fonts
- Featured images
Importantly, keep all the branding elements consistent.
Decide on what color combinations you want your blog elements to have, and stick with them.
Plus, upload a featured image with every blog post.
Keep the look and feel of all the featured images consistent.
This is important because a blog post’s featured image is shown on your site’s homepage and when you share it on social media.
Become an Authority in Your Topic or Niche
To make people treat your blog as a brand, you’d need to become an authority in your niche.
That’s partly why it’s so important to pick a niche in blogging.
Final Thoughts
Strong branding can help your blog’s success in several ways. It helps you:
- Stand out
- Build trust and credibility
- Sell more
- Reduce friction in the sales process
- Increase your reach
And, here’s a quick recap of how you can convert your blog into a brand:
- Invest in your branding elements (blog logo, featured image template, etc.)
- Improve your content’s visibility
- Be an authority
- Publish on other blogs
Want to grow your blog with tried and tested strategies? You need to follow Forrest Webber.
Also Read: Branding Your Website To Generate Leads
