Running a business isn’t as easy as it sounds. There are major ups and downs when it comes to the sales of the products that your business produces. You might have tried various online marketing strategies. Some of them might have worked and others might have not. Studies show that video marketing is equally popular as photo marketing on Facebook. The increase in the eLearning course industry is evident in the lasting impact of videos on memory. Also, YouTube is one of the largest search engines in the world. Here are some ways in which your YouTube marketing videos can bring you substantial profits in your business.
1. Partner With Influencers
With streaming services like Netflix, Amazon Prime, Hulu, etc., many people still come back to YouTube just to watch their favorite YouTuber’s content. Influencers on YouTube have a loyal fan following and you, as a business can take good advantage of it. 50% of the viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator. Find the right influencer whose audience is the same as your target audience to promote your business. Most influencers already know how to market products in their videos while not deviating from the video’s topic.
2. Educate Customers
Show your customers that you care for them. Apart from the promotional videos, create some helpful content that your viewers like and relate to. You can gain your customer’s trust by providing them with some accurate and insightful information for which they had been surfing the web for hours. Besides giving the right information, you should also try to explain things in layman terms. Once again, your marketing video has an upper hand to written content as it offers significant scope to be elaborative.
Record short testimonial videos of your existing users telling how much they like the brand and their products. You must have seen how big brands like Colgate have put up testimonial videos on their ads. Such testimonial videos can help people relate to the problem described in the video and therefore would be able to consider your product or service as an apt solution for themselves. Testimonials from relevant experts or veterans can also have a strong impact on your customers. For example, if you are marketing a medicine, then the testimonial of a patient suffering from the disease or a specialist doctor would attract the customers.
4. Make It Easy For Users To Find You
With more than 23 million channels on YouTube, you’ve to make some good efforts to get recognized among your target audience. To do so, you have to take care of the tiniest details. Optimize your videos in a way that they are discoverable by our target audience. Choose or create a relevant thumbnail for your video. Give your video an eye-catching title that urges your audience to click on the video. Apart from these, write a proper description stating what the video or rather your brand is all about. While uploading the video, only enter the tags that are relevant to the subject of your video.
5. Length Of Video
No one opens YouTube on their mobile or PC specifically to watch advertisements. About 85-90% of the people skip the ads. Therefore, focusing to make your video of the appropriate length is very important. Try to keep your videos as short as possible but take care not to miss out on the important points. Advertisement videos should be cut short to under two minutes. However, if it is an explanatory video, it can last for around 7 to 13 minutes. Also, customers will easily forget your product if the video is too short and they might never open it if it is too long.
6. Don’t Forget To Include CTA
This is by far the most important point of all. Viewers may leave your channel or close the video right after the video gets finished. It is your job to remind them to check out your brand’s website and tell them about the benefits that you provide to your users. You can also remind them to like or subscribe to your YouTube Channel so that you can advertise more of your products. YouTube provides multiple ‘Call to Action’ options, for example, suggestion videos and links, pop-ups during the video, etc.
7. Produce Videos Regularly
As it is said, ‘Consistency is the key’, same is the case with YouTube Marketing. If you are not regular in posting the videos, there are chances that people lose interest in your content, or even worse they may find a better alternative. It is always a good practice to keep some videos pre-recorded in case something urgent comes up at the last moment. Engaging regularly with your followers is essential. You should let your followers know the days of the week or dates when you release new content in the previous video itself.
It is time for you to update your video marketing strategies and switch to one of the fastest and most effective ways to advertise your business. Keeping the above points into mind, you are now ready to bring more attention to your business with video marketing and watch your profits reaching sky-high.