A landing page is like a shop window. It can make people stop and take a look, or even enter and buy something. Or if it’s stuffy and unorganized, with bad products, it can make clients go away. Needless to say, in the era of online shopping, you need a great landing page to boost your conversion rates.
A landing page demands action, whether it’s to lead visitors to the top of a sales funnel by encouraging them to sign up for a newsletter or to initiate a process that will turn them into a buyer. It employs several strategies to accomplish this. Some of them can be obvious, like content that clearly states what you want site visitors to accomplish. Other subtler tactics employ graphic design approaches to highlight features that influence a specific behaviour.
Keep reading to find out the 8 best tips on how to design your landing page to improve conversion rates on your website.
Be clear and concise about your goals
Every landing page has a single aim, thus it’s important to be very clear about it while creating a landing page. Avoid overcrowding your landing page with many elements because this will confuse the reader. Your landing page’s primary message needs to be heard loud and clear by the visitors. Your message should be concise and in line with the main objective of your landing page, whether it is to sell a product, offer a service, or request that visitors subscribe to a certain service.
Here are some helpful questions to ask yourself if you have to decide what your landing page design objectives are.
- Who am I hoping to attract?
- What benefits may your visitors expect from my product or service?
- How can we both benefit from this?
- How does this fit into my larger marketing strategy?
Research your audience
The main goal of a landing page is to convert visitors into leads. The conversion rate will depend on your audience and the product or service you are promoting.
We all know that the internet is a vast medium, and it’s impossible to target every single individual. Nor should you, because the only relevant ones are those who could benefit from your services. So, it’s important to know who your audience is and what they’re looking for to have the best conversion rate.
Some questions to ask yourself to know your audience better:
- What do they need from me?
- Where will they look for my services?
- What landing page design will make them purchase something from me?
- How can I stand out from my competitors?
Have a catchy headline
A good headline can help you attract more visitors and improve your conversion rates. Here are some tips on how to write a good headline:
- Be specific and use numbers
- Make it concise
- Use powerful words that will make people want to read more
- Use different fonts and colours
- Check your headline on Google to see if it’s already been used
- Include a call to action in the headline
Make your website mobile friendly
When you have a mobile-friendly website, it is easier for users to get the information they are looking for on the go.
Mobile-Friendly websites are essential in this era of smartphones and tablets. Google will penalize your website ranking if it is not mobile-friendly.
A recent study found that nearly half of all visitors to a site will leave if it doesn’t load properly on their phone. And more than half of them won’t return when they realize that your site isn’t optimized for mobile devices.
Furthermore, 53% of mobile users will leave the site if it takes more than 3 seconds to load. A good web design company can provide optimization for users, so everything can work perfectly.
Make your lead page more personalized
A personalized landing page is a great way to increase your conversion rates. This type of page will work best for you if you are targeting an audience that has a specific interest in your product or service. You can customize the content on the page, such as the headline, images, and text, to better target this group of people.
Your audience can develop a personal connection with your brand by connecting with real-life photographs. Use actual photographs of the company instead of stock images, image files, and other representations. Realistic photos are more enticing and appear more authentic. You can create pertinent videos that demonstrate how your goods or services will benefit your customers in addition to using real-world images.
Write an engaging copy on your website
The copywriting on your website is the most important factor that determines whether your land page conversion rate will be high or low.
It’s worth noting that writing engaging copy and designing a landing page are two different things. The copywriters are responsible for writing compelling and persuasive content to get visitors to convert, while the designers are responsible for making sure that it’s easy to navigate and understand.
However, you need to combine both to achieve the best results when it comes to conversion rates. It should be written to sell your goods or services and compel readers to take action. A call to action is very important in this part of your work, so pay special attention to it.
Make your landing page visually attractive
The way you present your website or landing page to your audience can have a significant impact on conversion rates. The design and appearance of your site can affect how visitors feel about it, and how they ultimately decide to buy from it. There are many things you can do to make your landing page visually attractive. These include:
- Use high-quality images that are relevant to the content on the page
- Make sure that the text is easy to read
- Make sure that there is enough white space for people’s eyes not to be overwhelmed
- Add a call to action or compelling message near the bottom of the page
- After you’ve completed your design and are ready to publish, make sure you measure your website metrics using tools like Google Analytics. These metrics can tell you how often visitors come to your website, their bounce rates and dwell times, their purchase conversion rates, etc.
Include links to detailed product descriptions
When customers are on your landing page, they usually have a specific intent. This intent can be to purchase the product or service that you offer or to learn more about the benefits of your product or service. If your landing page contains a lot of information, it can make it difficult for customers to find what they are looking for.
However, one way you can improve the conversion rates on your landing page is by including links to detailed product descriptions. This will allow customers who want more information about the products and services you offer to go directly there and read about them in detail, while still not crowding your landing page.
In conclusion, your landing pages are an important tool for increasing conversions and expanding your business. Follow our advice and be prepared for a lot of testing and fine-tuning since they’re worth the time and work. Don’t hesitate to consult a website design company, which can be smartly invested money into something that will give you lasting results.
Also Read: 7 Tips For A Great Landing Page Design
