High-value customers are those who bring the most value to your business. They actually help to spark profitability and growth in your company.

 Seeing as your high-value customers can aid the success and growth of your business, you need to ensure that you retain them. One way of doing that is to show them just how much you value their custom and support. 

Here are six powerful ways to go about it.

1. Send a Handwritten Thank You Note

Thanking your high-value customers is just as important as knowing how to onboard new customers in the right way.

You are surely already saying thank you to your high-value customers at appropriate times, such as when they make large purchases or recommend your products or services to others.

But consider the way in which you say thank you. Emails are impersonal. It is much better to call a customer in person.

Better yet, in this digital day and age, writing a handwritten thank you note can go a long way to showing just how much you value and appreciate your high-value customers.

Spend time crafting your words to make sure you get your sentiments just right. Your customers are sure to feel valued when you send a handwritten thank-you note.

2. Send Greetings Cards

During the holiday season, make sure you send greetings cards to your high-value customers, wishing them well for the festive season and thanking them for their business over the last year.

You should also consider sending high-value customers birthday cards. They will be touched that you have remembered significant dates and will feel valued by you and your company.

3. Offer Exclusive Benefits

You can let your high-value customers know that they are special to you by offering them exclusive benefits. That could be as simple as a discount code or you could put together a special VIP package.

Consider what benefits you could give your high-value customers that will make them feel special and valued.

4. Give Gifts

To really show your high-value customers how much you appreciate their business, send them gifts. While things like a bottle of whiskey or a box of chocolates are often good choices, you can show your customers how much they are valued more by sending gifts that are more personal.

For instance, if you know one customer is a huge Boston Red Sox fan, you could buy a Red Sox memorabilia item.

5. Send Branded Swag

When your customers love your products, they’re sure to be pleased at receiving company merchandise as gifts.

Send an item that is relevant to your industry and add your branding to it. These days, it is easy to add things like stickers and labels to your products that contain your logo and branding. Get started by looking at the choices available at StickerYou.

By sending branded swag to your high-value customers, you will be able to demonstrate how much you appreciate their custom.

6. Feature Customers in Your Newsletter or on Social Media

One of the most powerful ways of showing your high-valued customers just how much you value them does not even involve sending them anything.

Consider featuring your high-value customers in your business newsletter or on your social media posts, such as in a customer spotlight section, to give them the recognition they deserve.

It will not take much time and effort to do, but your high-value customers are sure to be happy that you have publicly recognized them. Just first make sure that they are the type of people who will be happy to be featured in your content.

Also Read: How To Become A Customer Acquisition Expert