The future of e-commerce is bright, with more and more people resorting to online shopping for their needs and wants. If you have an e-commerce site or you are planning to build one for your business, there are various tools that you should use to make your operation more efficient and serve your customers better. Here are some of them.

Google Analytics

Monitoring and analyzing data is an essential part of running an e-commerce site, and Google Analytics is one of the most popular tools when it comes to this. It lets you monitor and analyze the behavior of visitors on your site. Some of the information you could gather using this tool are the following:

  • conversion rate
  • number of products sold
  • page views
  • goal completions
  • pages per session
  • average session duration
  • bounce rate
  • number of visitors

This information can help determine which pages or areas get the most visit, what part users usually leave, and the products that get the most purchase. As a result, it helps strategize your marketing plans and generate more leads and sales. 

ProProfs Help Desk

E-mail is one of the platforms customers use to reach your business. A prompt response could win customers and keep doing business with you. However, when you get too many inquiries, it is easy to miss responding to them, which could hurt your company. ProProfs Help Desk is a tool to aid with e-mail management. It unifies various accounts in one inbox, so you can easily see them and access them without logging in from one account to another. It also automatically assigns e-mails to the right individuals and notifies them so they don’t miss it. Plus, it lets you create canned responses to respond to commonly asked questions or concerns quickly. 

Auto Dialer

You must follow up on leads that visit your site or gather on your various marketing campaigns, and one way to do that is to call them. When you deal with a large volume of leads, an auto dialer like the one offered at comes in handy. Upload the database for your leads, and it will automatically dial the numbers. It saves time because your agents don’t have to do that manually. Plus, you can decide what it needs to do if it reaches the mailbox or there is no answer after a specific number of rings. If a call is connected, it will transfer it to an agent. If your agents need to read customer information before talking to them, there is also a setting for that.


It’s a feature-rich tool for analyzing user data, determining the best platforms to reach them, and personalizing messages and offers. This application has a visual board to help you better understand data and reports. In addition, it is designed to maximize conversion as it has an AI-based feature that will ensure that customers do not quickly leave the site without the full effort of turning them into clients. 

Live Chat

Besides e-mail and phone, live chat is another popular platform to communicate with your customers. Add this software to your e-commerce site, so clients can easily contact you via chat. It also has excellent features, such as video calling, screen sharing, and remote desktop access.

Consider using these tools in running your e-commerce site. In addition, they will help with your marketing and customer service in general.  

Also Read: How to Research and Build a Customer Journey Map to Improve eCommerce Sales