With the progression of digital marketing at its peak, online advertising is changing rapidly. Companies should always keep up with the yearly changes that are occurring. With technological updates to how people live their everyday lives, all markets have been affected in some way or another. It is always worth examining the latest trends in online marketing whether you’re somehow involved in the marketing department, or if you wish to keep your business running smoothly.

There’s a great way to teach students who are new to marketing exactly how it works. That is by analyzing companies who follow current marketing trends. For example, companies who offer writing services will target students. Students who do not have much time on their hands will look up how to write an apa style essay, expecting to find their answer in seconds. Therefore, these companies make themselves available on social media and create applications to make it easier for students to find and use them.

Referring to writing companies and resources is a great way to learn marketing trends. These companies update themselves regularly to stay relevant. If you go to a training session of a company regarding the most up to date marketing trends, chances are you’ll analyze such companies. If you choose to work in a company like this, you will be expected to have a good resume to show that you know how to find and implement the latest marketing trends.

Top Digital Marketing Trends

Digital marketing isn’t quite the hunger games, but it’s competitive nonetheless. There are always new ideas and strategies introduced that companies should pay attention to. With constant new technological advancements, it can be challenging to get people’s attention. There are many main crucial when discussing online marketing. Keeping up to date with the most relevant digital marketing trends can solidify a successful business niche for any company.

Voice Recognition

It used to be science fiction not long ago. Now, it is possible for us to all have our own voice assistant. Voice recognition is already widely used by search engines: it is estimated that in 2020, 50% of all searches will be done by voice. Many people find voice recognition convenient, and there is no doubt that it will be the next big thing. Alexa, Siri, and Assistant will continue evolving until they become like something out of Star Trek.

The way it works for markets is that voice recognition eliminates the need for users to scroll through hundreds of search results. With a voice assistant, the 3 or 4 most relevant search results come up. If your website is shown in these results, the CTR has the potential to greatly increase. Implement an effective SEO strategy, and voice search will really do magic for your business.

The Adaption of Al

AI-Powered technology will be used for marketing in various playing fields. This groundbreaking technology offers many things which people are unable to offer. Numerous digital marketing companies have already invested in artificial intelligence (AI). AI offers more successful engagement from users when using machine learning, as well as advanced personalization. Despite the fact that AI still needs lots of work, the idea is quickly starting to take its place in the world. Late 2019 should see the best of the current AI technology in marketing.

Video Ads

With the rise and improvement of video advertising, retailers are continuously seeking opportunities. Gaps in the market help make the right investment decisions for their line of product. Retailers are always trying to collaborate with other sellers by exchanging data to help access consumer insights. They do not wish to be dependant on the internet giants; Facebook, Amazon, Google, etc. The term ‘running the relationship with the customer’ is appropriate. Retailers liaise with each other to find new ways to run the customer relationship from their side of the deal. Consumer data is included in this process.

Virtual Reality and Augmented Reality

There is more than one reality nowadays, thanks to virtual reality (VR technology) and augmented reality (AR). Companies plan to take advantage of these technologies in the future by using them to create brand awareness. IKEA already use this technology. It is referred to as ‘IKEA VR Experience’. The app gives consumers a virtual insight into fully assembled furniture, using VR technology. They can see all the odds and ends before making a purchase. More companies are also setting this technology up, such as Starbucks and Nivea.

Final Thoughts

It seems like 2019 will be a good year for marketing. Companies continue finding creative and engaging ways to sell their products. With access to people’s personal data, companies can find new and improved ways to market towards their consumers online. It is always a good idea to keep up to date with the latest marketing trends. This is of vital importance to marketers and company owners. There are always new tactics being thought of that can increase a business’s consumer intake and spread the word about their product.