Any marketing strategy we use is going to differ from the one we had used previously, all because of changing factors within the industry, or taking different approach to what we are used to.
LinkedIn offers some really great tools for enhancing your brand and your own circle of partners. If you are an owner of a small business looking to find new clients and prospects, LinkedIn is the place to go.
In order to make the most of your LinkedIn experience, I present to you a list of easy to implement tips that will help you create new connections, become more aware of people with similar interests and reach out to groups.
Marketing Tips for LinkedIn
LinkedIn is very tech oriented, so be prepared to meet a lot of intellectual people.
Finish Your Profile
In order to complete a LinkedIn profile you should set aside at least 15 minutes of your time. It might seem like a crazy amount for a social network, but LinkedIn is a professional network that requires information about your business and yourself in detailed manner. This of course will lead to people viewing your profile and knowing who you are and what you are capable of.
Don’t be afraid to include several links to your websites and businesses. Think of your profile as a one page presentation, if it’s perfect you get the job, if it’s not you need to try again.
Connecting
On LinkedIn, connecting means making new friends. And you should be a part of this beautiful phenomenon. The really nice thing about LinkedIn is that you don’t necessarily need to know the person you want to connect with. Mainly for two reasons:
You are looking to hire somebody for their skills.
You are looking to sell your services to someone.
It’s all about being friendly and confident of what you want to achieve, so knowing why you are adding a person is a definite plus.
Your Website / Business
On your profile page you are able to add a number of websites with some detailed information. Use this option to your advantage and list as detailed information as possible. Really put it out there, what it is that you do and what it is that you are trying to sell.
Recommend People
That’s right, being selfish is not the way to go. If you know of people who are experts or professionals in their field and someone is looking for a person like that, why not recommend them? In the end you can only benefit as you show that you have got some knowledge and experience with people.
Groups
The last thing I would like to suggest for your LinkedIn marketing strategy is to be a part of groups. You can find a lot of targeted groups for almost any nice you can think of. By being a part of these groups you can further show how experienced you are, and it’s a great way to make new friends and connections.
You are more than welcome to comment on other marketing tips for LinkedIn.
