Content has been ruling the digital era, it is everywhere! Great content will sell anything, and it is the basis of good marketing. Consistent with a study by the Content Marketing Association, many companies consider content marketing to be one of the foremost effective advertising strategies. Unfortunately, businesses that do not use effective content marketing methods have lower conversion rates. This is often because it is easy to declare something important, but implementation is where the real deal is. Great content marketers provide outstanding value within the competition. They engage with team members. They are constantly looking for the ongoing trends. However, sometimes even the best of content marketers can fall for some myths! Content is definitely the king but there are a lot of rumours going around about this king, which we will be decoding today!
Before we jump right into the myths it is important to know what role content marketing plays for brands.
Brands that use content marketing have a 6x higher conversion rate than brands that do not. However, few companies are conscious of the potential impact of such efforts. Consistent with a study reported in Adweek’s infographic, effective content has three essential characteristics.
- That your content should be adequate to the reader.
- Your content must match the brand’s goals.
- Your content should send a consistent, clear message.
Moreover, fifty-eight percent of respondents said that content must be relevant to the audience and the content should respond immediately or take action.
If you do not understand the role of content marketing in your campaign, you are setting up your conversion goals to miss the purpose. Unfortunately, only 44% of content marketing companies have their strategy according to the Content Marketing Association,. Then, what’s the strategy of competitors you may wonder? Perhaps they are merely observing the knowledge of others. That’s probably why 46% of them didn’t achieve their goals. Content marketing may be very effective thanks to promoting your business, but you would like to face a call to achieve success. This cannot be achieved by following an equivalent rule as anyone else.
Myths about Content Marketing
The conversion rates of companies may be so low because of the myths and misinterpretations about content marketing that they fall for. To convert customers into loyal customers, make sure you are not falling for the below listed myths:
Keep posting a lot of content to reach more people
It is not always that the more you post the higher your results will be. Consistently providing high-quality content is way more important than generating large amounts of low-quality content from time to time. Ten years ago, many content creators created the maximum amount of content possible to urge enough pages to display and enjoy PPC advertising.
The matter is that most of the info is “empty” and infrequently used, which leaves readers unhappy. Additionally, teams with just one or two content authors will struggle to publish large amounts of content daily. This is often very true if the person posting the blog post has other responsibilities too. Consistency is important as well, but make sure that you are consistently posting great content.
Let’s focus on ads, forget social media.
This quote, “If you make it, they will be there”, is already documented within the content marketing industry, but unfortunately, to catch your heart, you would have to be proactive in terms of content. Organic search and paid traffic are good ways to urge people’s attention to your content, but there is no substitute for interacting with your audience. To create trust with your content, transforming, getting change, and being active on social media is extremely important. For a few reasons, too many companies ignore the online social media presence. They perhaps believed that only tech-savvy customers would use social media. Of course, most people are now using social media. If not, look at yourself; you will also consider using social media as a waste of your time but do you spend hours scrolling anyway? So why would you not want to post content where everyone is spending their time.
You should take the time to follow users on social media to create relationships with them and encourage them to earn their trust faster. Build a community. Treat them like your online family! Make them feel at home. Reply to your DMs and comments! Be as active as you can.
Content Marketing is Cheap
Again, this often doesn’t seem right. The main purpose of economic content development is that content must create driving value. It is hard to seek out content with a high conversion rate. Moreover, outsourcing content to the very best bidder may be a common mistake because not everyone can create high-quality content. If you’re outsourcing, you would like to rent the most straightforward and experienced content writers you can afford. Getting 1 writer who can give you some solid blogs is often better than 20 mediocre articles even if, in a sense, you will only accept two high-quality pieces of content per month. So Content Marketing is not that cheap, you just need to be careful on where you should invest your money and how much.
You don’t need Email Marketing
We see that fewer companies specialize in email activities compared to content marketing. Organizations surveyed on this subject are often concerned about the accessibility of social media. Even though social media channels like Instagram, Twitter, Linked In, Google+ and Facebook are in their prime, your target market also regularly checks their inbox. These days email marketing is coming back with a bang, it especially works well with retargeting. Having said that, it has also become a bit more difficult to get into your target audience’s main Inbox Tab. With the introduction of ‘Tabs’ by Gmail, where promotional emails directly go into the Social Tab, it is difficult for marketers to land into the main inbox with email marketing. But with some skill, you can make it! So it is a myth that Email Marketing is an age old tale, you just need to know the right skills to make the most of it.
Putting all your focus on a single Metric for Evaluation
Measuring the effectiveness of content marketing strategies is not always easy. If your sales continue, your bottom line will undoubtedly improve, but many factors must be considered to realize this goal. Conversion rate could also be one of the foremost essential metrics you should check out, but many other equally important metrics need to be considered to measure the success of your campaign.
Click-through rates (CTR) specialize in the share of visitors from different traffic sources, demographics, etc. This information can assist you in understanding which sorts of visitors and demographics are best for your business, optimize your content marketing strategy, and increase sales. To develop these metrics, you have to evaluate different traffic sources and collect the maximum data possible. When testing, please do your best to form an informed decision about the longer-term course of content work.
Content Marketing is just a fancy phrase for blogging
Content marketing is often considered to be limited to long form writing like blogs and articles. This is often one of the widely shared content marketing myths. A lot more than blogs goes into content marketing. Every piece of content be it, verbal, written or visual comes under content marketing. Your reels on Instagram, the copy of your ad, the captions in your post, are all a part of Content marketing. Creators and writers should be conversant in the buyer psychology of SEO strategies and make reader behavior calls to do entirely just closing tags after reading the document. A part of content marketing also involves creating valuable, well-written and program optimized pages for your website. I can’t possibly tell you the ins and outs of content marketing in this one paragraph, if you are interested here is a quick course you can do to hone up your content marketing skills.
Reposting content will provide you the same growth.
No, it actually won’t. On rare occasions you repost some other creator’s post which is relevant to your brand with proper credits and it may help you gain some traction. But you cannot lean on just that. It is vital to review effective content marketing strategies, but remember that your audience is exclusive. Instead, select the part that is most relevant to your brand and ignore the remainder. In fact sometimes it is not even a good idea to adopt trends blindly. Technically you won’t be reposting but it will not be your idea. Yes if the trend is relevant to you then why not. You do not need to continue with all the marketing trends, but you should remember why they are not working and confine them to your target customers.
Your content needs to be long form
An enormous content works better than short content. As a result, many companies have begun to move far from the current strategy of using 500-word articles to enhance ranking and engagement. Content requires many other things. When requesting an extended sentence, when ordering a comprehensive report, be ready to express your point of view and supply the range you would like to convey and advise your readers.
Some types of content need to be as brief as possible, because depending on the platform you are on, most people do not have the time to read long text. And the placement of the text matters a lot too. Do not forget that an extended sales copy isn’t better than a brief one when it involves conversions. Longer pages are more likely to sell expensive items, but they will overwhelm and surprise visitors. Instead of assuming that longer ones are always superior, you should carefully examine the various formats to maximize conversion rates.
Create content that is only related to your business
People are at the guts of traditional marketing, but content marketing focuses on people. This is often excellent documentation, but it should be remembered. Customers frequently complain that companies that are selling on social media are highly rated. For content marketers who have a background in traditional advertising are familiar with providing information by copywriting, the matter is often exacerbated. Every once in a while it is okay to go a little out of the box and create content which may not fall in your core business category but will be perfect for your target audience! It has to check one of these boxes.
Recognizing the misconceptions and misunderstandings presented here and taking the required steps to deal with them will increase your chances of developing a profitable content marketing strategy as you speed up your conversion rate.
The goal of content marketing is to urge your audience to interact with you. So how would you roll in the hay the opposite way this time? First, it can reduce the discussion time about your business. Instead, they start to supply more value to their customers. Identify the challenges they face and are available with thoughtful suggestions to assist the reader in overcoming them. Moreover, when you are involved in content creation, it’s getting to be the most critical reaction on the web.
Content marketing features a difficult learning curve, but it’s well worth the time and energy at the end of the day. I hope I helped you busting some of the common myths about Content Marketing. How many of these were you already aware of? Do let us know in the comments.