The moment you enter the digital marketing world and really start to emphasize strategy and when prospects become customers, things start to get a bit confusing. There is a world of tasks to complete. You have to do everything from creating blogs to building up links. All of this information is overwhelming, and even the terminology is unfamiliar. Many of the words used in the search marketing industry aren’t even real words, but instead those made up of a combination of words or ideas.
Understanding search marketing becomes slightly easier when you understand the terminology of the industry. These, known as our marketing buzzwords continually change as new products, services and features come into the digital market.
What are Buzzwords?
A buzzword is a phrase, word or combination of words that becomes very popular in a short period of time. This can be a technical term, a business term, an acronym, and may not mean anything. In some cases it’s simply used to impress others. Buzzwords began back in the 1940s as jargon, neologisms and acronyms. Buzzwords in the business world have long been used in examples of these include words such as, vertical dynamic, strategy, cyber, and even popular phrases such as “think outside the box” are buzzwords.
Today, buzzwords are common in business, and many experts believe we couldn’t live without them as they are shortcuts industry terms. Still in the digital industry these buzzwords can often make a complex topic even more complex for the average person.
Often these buzzwords are overused and even misused in tweets, content, articles, guides and emails. In the end, it just serves to confuse the novice digital marketer even more. So before you learn about techniques, services and digital marketing activities, it might be a good idea to understand what the trending buzzwords in the marketing industry are.
Is this a common occurrence? Yes, the digital marketing industry has constant changes and so new buzzwords come into existence. In the past we’ve seen terms like phablets and wantrepreneurs . What do we have in store for the future? Well let’s look at top 10 buzz words that are trending now. That’s not to say that other buzzwords aren´t also used; however these that we are listing are the newer words, often unfamiliar to even the specialists.
There is a new type of display advertising for PPC. When a visitor comes to a site and then leaves, an image or advertisement appears on other sites for a certain period of time. According to experts this type of PPC advertising is one of the best investment you can make this year, and the buzzword of choice for this service offered by Google and Bing is – remarketing.
2. Conversion marketing
This is a new service or process, one where marketing takes on a specific purpose, that of converting traffic into customers. It is here that an SEO specialist will focus more on actual sales rather than just on the art of bringing in new traffic.
This is a really new buzzword, similar to B2B and B2C , but instead it translates as human to human marketing. It has to do with the art of content marketing. The idea is to treat customers as intelligent human beings, to offer information that is helpful and educational as well as content that sells.
This is the process of integrating sales and marketing. It is the ability to define company goals and offer a consistent branding message to audiences.
5. The It Factor
A buzzword that refers to that unique factor in a business that makes it stand out from other competitors. In other years, we’ve used key factor, key differentiator and others. However, “The It Factor” is a term that is becoming very popular.
A term given to software or web service products. We´ve all seen those free software products, but with only very limited use. Well, Freemium is the term given to these products that are free, but have a more complete and functional version at a cost. This is the term given to services that offer just enough functionality to hook a customer in, but requires an upgrade for continued use.
This is a buzz word used as a noun, that offers a service or task that just makes sense. Because it is so important that a website be clear and concise, easy to navigate, the best one word term for this process is “intuitive”.
This is a new buzzword for the mobile device crowd. More and more website owners, webmasters and SEO specialists are using this term to refer to people who shop and buy products using their mobile device. Website owners need to make their websites more mobile friendly to create the m-commerce experience. This is certainly one of the more interesting buzzwords that is circulating in the industry.
9. Growth hacking
This refers to when a business finds innovation or technical hacks that can significantly boost the company’s growth. It’s the shortcut that can work for one business but not necessarily another. It can refer to the look of a website, the building of innovative features in a product, or even a new way to turn leads into conversions or to get content to go viral.
A buzzword that actually refers to charts and graphs. It refers to the display of data that demonstrates a company’s growth. With the dashboard, entrepreneurs can better gauge the financial and sales growth for their digital marketing efforts.
Because of the continual growth and changes that come into the digital marketing world, new words, terms and buzzwords are created to better identify the new features, tasks or even ideas. Knowing these words can help you better understand what the experts talk about on social media platforms, news sites, blogs and more.