Modern and fresh looking web design can be over dated in a month and similarly, the trend for financial web design goes through multiple changes in a year. In today’s cut-throat world, digital presence is not sufficient to hold the winner’s position. The search engine is really great source who ranks the websites according to their overall performance such as designing, content marketing and technical parameters.
Gone are days when normal designing can be considered for the financial advisor’s website designing but now the time has changed because its the time to demise bad websites. The latest innovations are all set to create a buzz in the market with the best designing aspects. 2019 is a smarter year that overcomes some crazy or useless techniques.
Last year, you must be reacted to various designing parameters, but you have no idea what’s going to happen in this year? Relax!! This article will create 15 cutting-edge financial website design trends that are prevailing in 2019.
- Typography
- Mobile-Friendly Version
- Alluring Infographics
- Strong Security
- Animation and GIFs
- Fast Loading
- SEO-Friendly
- Social Media
- Web Apps
- Design to convey an emotional connection
- Original Photographs
- Backgrounds
- Unique Layouts
- Custom Illustrations
- Serif Fonts
Let’s discuss the above points in more elaborated form.
1. Typography
Typography is a powerful tool to build the reputation of your site by arranging the written text in a way it’s more clear to read, understand and visualize. According to today’s trend, maximum companies are adopting big and bold typography for their homepages. This format works really well when other pages content is smaller as compared to the homepage and an example of AltaStreet website is more relevant to this concept.
As image resolution is getting sharper, so the demand for high and bold typography becomes critical. This time, leaving internet explorer aside, many browsers can support handmade typefaces that are enabled by CSS for the web browsers. The trend of large letters is prevailing in the online market with an aim to improve UX.
However, the text is a more realistic way to communicate with your customers and if it’s not presentable in a proper fashion, a client might give up and switch to other website.
2. Mobile-Friendly Version
What thing comes to your mind when heard a word ‘smart device’? Obviously mobile is a smart device. Today we’re living in the smarter world and huge crowd shops and deals using a smartphone. Decade’s back, this just a source to dial or accept a call but present scenario is completely different. People run their business through Android and iPhone.
In mobile-friendly design; images, text and menu are clear to understand. Now it’s not compulsory to carry your computer or laptop everywhere; a smartphone is a convenient and portable source along with the same features what you’re getting on other platforms. In fact, images and text are adjusted according to your mobile screen.
Browse a site and enjoy working!!
3. Alluring Infographics
Infographic is one of the most attractive features implemented in financial advisor designing. It is a more preferred way to increase content visibility instead of just post a blog.
You can call it a creative way to display the information and data. There are a wide variety of tools available in the market to create infographics and this is an elegant form to engage your customers to your website. It hits the previous trend by displaying the data into graphic form. User can understand the content more easily through this formatting.
The customized charts are designed to distinguish each category of your business and each portion of a chart is well maintained.
4. Strong Security
On-site Security should be there. Every strong security must include fundamental security to protect client and user data.
A secure site is more reliable to deal when user enquires about a website by submitting his/her personal details. It protects your details to being delivered to any other user.
5. Animation and GIFs
The advanced technology is all grown up now, more images are moved from static to animation mode to engage users in their communication approach.
The smaller animation and GIF are helpful to enhance the user’s experience. Even its an effective tool to explain the story of your business in short. In the meanwhile, it’s a fun factor to create interest in each individual.
Gif is another interesting point you can add in designing related to your organization. It’s in great trend and will move on with time.
6. Fast Loading
Slow browsing is boring and no one has time to wait for your site to load. Efficient web design enhances the loading speed of your website, no matter on which platform you’re opening a site.
Fast loading service has more scope to gain a user’s attention. As we are strongly participating in a mad race and we want quick action has to take place on a single request. And when it comes to loading a website, faster loading we expect. There are different tools that are accessible to check the speed of your website, before launching a design into the market, test it properly.
7. SEO-Friendly
Your website is zero if they are not SEO friendly. You can lead traffic only when it has an SEO-friendly design. To accelerate site rank, develop compelling and unique content for users.
For search engines, add all on-page SEO features to web design. You can make your site capable of it by going through the following attributes:
- URL should be user-friendly instead of complex spelling or name
- Place keywords where it looks professional
- The design must be accessible
- Treat images same as content by SEO point of view
- Carefully use flash elements
8. Social Media
Integrate social media with your website design to boost up the traffic. When you design a website, make sure you include social media icons like twitter, facebook and Pinterest.
This will not only promote your business but also connect you with potential customers without putting much effort.
9. Web Apps
A web application is a key feature included in a play store of your mobile phone or online sites. Bank, insurance and financial website can easily enclose in a web app. The application contains all the modern features to give you better user experience.
No need to enter URL again and again, simply design an app that’s more flexible to use and open by the user. A smart designer includes various features like push notifications, splash screens, etc in their designing.
10. Design to convey an emotional connection
Emotional feel can help you to interact with the audience in an open way. Create a design that conveys emotional messages and post blogs that reflect the moral message.
If your website design is strong to influence the public emotionally, they’re more likely to:
- Link
- Share
- Contribute
- Invest
- Browse extra pages
- Give feedback
11. Original Photographs
Original photographs put a heavy impact on the viewer as compared to copied images. When a designer uses their own imagination and creativity to design the picture, surely design looks more classical to display. Original photographs have a unique presentation and irrelevant to any other site.
When a user finds something new or fresh on your website, definitely they make up their mind to contact you for investment plans.
12. Backgrounds
Irrelevant background can hurt your whole website design. Whenever you design a website make sure, front and background complement each other.
Some said, “image says more than words”. A clean and clear background immediately puts a memorable impression during its staring seconds. Additionally, the movable background becomes more popular to grab audience on their pages.
13. Unique Layouts
A unique layout helps a user to easily predict the brand. Take a step out to create something new. Usually, people get fed with the traditional or common layout; they desire a fresh layout design, especially for financial websites.
Break the chain of same going on a template and add that’s unpredictable by the audience but yet seems amazing. The first impression is always memorable. Try to build a novelty in your work whether it’s designing or anything else.
14. Custom Illustrations
A website filled up with stock and finance photographs seems boring. Adding Custom illustrations means you’re directly connecting to your visitor.
Motion pictures can assist your brand to reach another horizon. It works on different factors such as:
- Improve call to action
- Unique videos
- Brand history etc.
15. Serif Fonts
Year’s back; to improve the resolution and overall format, designers had ignored serif fonts. But from 2018 onwards, it’s back in its colors. Times New Roman and Arial font styles are common in the designing but change is necessary, so serif font style puts sophistication and classy look in your website.
Conclusion
Top web design trends need to cover up minor to major characteristics to make the website fascinating. It’s a time to move on with a trend and renovate your online website. 2018 focuses on simple and functional designs but this year improves the previous scenario with advanced techniques.
