The website of any brand can change how people look at the brand. It is a marker of what the brand is trying to market to their audience and what they expect to be recognised for. So, the details matter about the website as they are usually the first impressions that can make customers stay.
So what should be your primary areas of focus to make any website stand out have been stated below. So now it is easier for you to build your website.
Make the header your top priority
What do we see first when we open any website? And, what makes you stay on that page?
The answer to both these questions is The header!
Every website you visit usually has a great header that helps you quickly identify the website. The website’s logo is usually placed in the title, along with the logo and tagline. Some websites even have their service numbers and email addresses in the header so that people can quickly contact them.
So make sure that your header is creative. It should speak volumes about your brand and what you are trying to market. So, find your aesthetic and start creating the title that feels personalised for your brand.
Subsequent work on the Headlines and the Navigation
After the header, everything that follows should be laid down consistently. All the information should be appropriately headlined for everyone. It should be easy to navigate through the website.
Your theme should be reflected in the headlines and other information properly. When users navigate your website, they should do it freely and swiftly. When a person spends time on the landing page, that increases the user functionality of your site.
So, this allows Google to set you higher on the site hierarchy, which helps a lot more traffic.
Make the Body Content count
Once you attract the users through your excellent graphics and personalised selections, you have to make them stay through your content. After all, what matters is the content a site contains, so make sure it is perfect. It would be best if you efficiently used keywords and key phrases so that the Google Webmaster tool responds to your website.
So make the content compelling and unique so that the users find it harder to leave your website and search for something else.
Make sure that the Typography doesn’t compromise the Readability
You have to make sure that your content is presentable and readable. Don’t try to go for attractive fonts that are impossible to decipher. You need people of all ages to decode the content on your website. So, choose typography that is readable and suits the whole theme of your website.
So, when sticking to the theme, find a font that speaks for your brand. Ask yourself questions like, Is my brand fun or sombre? What outlook should I provide to my users about my brand?
If your brand is more fun, use fonts that play on the theme of playful and joyous. Try to reflect your brand in the various elements of your website.
Add Images and Videos
Many people are visual readers, and for whom lots of texts can muddle up the information that they are trying to absorb. Also, adding videos and images instead of lots and lots of readers takes less time to understand.
So to engage your users to add videos and images to your website so that it is easier to browse through it. Make your users excited about consuming content instead of boring them with piles of texts to read.
Make the Footer stand out
Last but not least, the footer is another essential part of a website that many ignore, but for a user who was engaged by your content, it can be a great place to get to know a little more about your brand.
So, add links to your products or various information to communicate with you so that the users do not leave the site without further engagement.
So, now that we have laid down the basics of what a website comprises and how you can make everything a little more engaging for your audience. We also have some additional information that you can use to spice up your website.
Focus on the coding of your website
The content on a website is what makes the user stay. So make sure the content you are putting out on your website is unique. Use images and videos to inform your business to get higher traffic on your website.
Also, make sure that your website doesn’t take a lot of time to load. Make the content short and crisp so that it is easier for people to visit your site.
With the emergence of a high amount of mobile phone users, it became a necessity to make the content on your website more engaging and interactive for them. Since most people use the internet through their phones, your website must be mobile-friendly and highly attractive.
Lastly, make sure you use the best HTML website designing tool so that the website is coded correctly and helps a website work proficiently. Another aspect that you should be mindful of when coding a website is the CSS(Cascading Style Sheets) which are used to format a document written in a mark-up language. Even in some cases, you can go with reliable frontend development services to execute your website effectively.
We hope these few things will help you create a site that everyone loves. These are some of the basics of what you should be following. Make sure you tick off these boxes before you launch your site.