When it comes to social media marketing, there are a lot of different options, but LinkedIn is one of the best platforms for lead generation. In fact, 80% of B2B leads come from LinkedIn. This statistic makes LinkedIn the optimal choice, even if you don’t directly sell to businesses.
Why? Because LinkedIn is full of networking opportunities. Maybe your connection knows someone who could use your product, or perhaps you need to find a freelancer for content production. Regardless of who you are or what you do, start making connections immediately.
How to Build a Large Network on LinkedIn
The goal with LinkedIn should almost always be generating leads and sales. The larger your network, the more potential you have to engage with a potential life-long customer.
Use Automation Tools
The rest of the points in this article will benefit from using automation tools. LinkedIn outreach automation tools, like Salesflow, help you automate and close deals faster because:
- LinkedIn automation allows you to focus on building relationships with your prospects.
- LinkedIn automation helps you manage leads and stay organized.
- LinkedIn automation enables you to search for connections and build brand awareness.
Make sure you only automate tedious, repetitive tasks and not all interactions. If you come off as too robotic, your connections will think something is up and report you for spam.
Connect With Everyone
Unlike other social media platforms (Instagram), LinkedIn doesn’t penalize you for adding as many people as possible to your network. Although some professionals worry about saturation or not reaching their target audience, the truth is you never really know who’ll buy from you.
Sure, you can create a customer profile, but by using automation, you can sell to just about anyone. Even if someone isn’t in your industry, that doesn’t mean their connections aren’t. Plus, the more connections you make, the more likely you’ll be in the “most viewed profiles” section.
Share Content Regularly
When you post on LinkedIn, it’ll be shown to everyone following you. Although your posts are unlikely to appear in a random LinkedIn member’s feed, that’s okay. The point of sharing content is to build relationships with your followers, so they stick around and grow to trust you.
If you share your content with your followers, you also benefit from:
- Exposure. The more you post, the more you stay in someone’s mind.
- Traffic Growth. Driving traffic to your posts expands your network.
- Engagement: Direct communication builds stronger relationships.
- Conversion: Targeted content can turn leads into customers.
The majority of content should be educational because you don’t want your connections to feel like they’re being sold to. Case studies and webinars are the best content for lead conversion.
Navigate LinkedIn Groups
LinkedIn Groups is an underutilized but endlessly valuable avenue for building fruitful connections on the platform. Since users form groups around the things they care about, it stands to reason that they’re open to connecting with people in their niche or industry.
86.3% of conversions come from a conversation in a group, making it one of the most effective avenues to begin genuine relationships that may lead to many sales.
While you can build a group from scratch, it’s better to search for groups that speak about your niche or include people from your niche that hold similar interests. For example, if you’re a fashion company, you could branch out to makeup, jewelry, or footwear-specific groups.
Be careful here because some of the biggest groups are filled with spam. Check if anyone is engaging with the moderators’ posts. Otherwise, there won’t be anyone you can build a connection with. When you find a group, start posting, liking, and engaging right away.
Also Read: 20 Best Web Apps for Freelancers
