A system made specifically for a company is a unique product that meets all the requirements and individual characteristics of the customer, taking into account all the working conditions, prospects and dynamics of the company’s development. In addition, custom software development often becomes a necessary addition to the already implemented software, this is what allows you to increase the functionality of the existing software.

Why companies Should Hire a Custom Software Developer?

Custom software development and implementation are frequently used to automate unique business processes (production or control of some specific processes). Also, for integration and exchanging existing data between information systems. Such software can help create a unified reporting system based on data from different systems.
The best option is to find specialists who can develop useful business software or application. A software developer or a team of dedicated developers are able to concoct a reliable custom software against malware and cyber attacks. In the process of search take into consideration custom software development cost, which matters when planning a company’s budget and hiring a team of professionals.

What else can custom business application development provide?


• Collection of data from geographically distributed divisions: the creation of central data warehouses, synchronization of data between branches or divisions, consolidated reporting;
• Modernization of existing information systems: the development of web interfaces to systems, an extension of functionality, development of unique workplaces adapted for mobile devices;
• Integration of business development software processes of various enterprises: automated exchange of electronic documents between partner enterprises;

When a company is eager to be unique and effective, custom software development seems to be the best option for creating an individual, reliable system or application.
Process of custom software development consists of the following steps:
• Pre-project study of the client company;
• Collecting, analyzing and assessing requirements, developing software requirements specifications;
• Design of a system (including the development of user interface layouts, report design, planning for system integration into the customer’s infrastructure).Requirements for design are determined by the customer – as a rule, simplicity, intuitiveness, as well as beauty and relevance with the style of the company or product, are important.
• System development based on software requirements specification and designed architecture;
• System testing;
• Installation of the system on the customer’s servers
• Transfer of accumulated data;
• Explanation of work with the system for users and administrators.

Alternatives for Small Companies

small compamy

In a case if a small company can’t afford to have custom software, there are several options which can substitute it with minimal differences:

1. Web service (cloud store) – the software is installed on the company’s servers and can be accessed via a web browser. There is payment of a periodic subscription supposed (monthly or per year). Some of the disadvantages are: Business specifics are not taken into consideration – there are just common solutions offered and no integration with external software products.
2. An off-the-peg software product is an option when a license is purchased and the software is installed on the computers or servers of a company. Some of the disadvantages: the specifics and features of the business are not taken into account; there is no uniqueness and adaptation to the client.
3. Mobile application from a store and open source software available for free use. The market is full of ready applications for businesses, they may be free or have an available price for a small business. Some of the disadvantages: it may lack the necessary individual approach for a company; an application relies on developers’ support, so if the system goes down, a company may lose its money and data.

Steps to starting a business

The reader of the article can be an entrepreneur or a developer, anyway, this bonus passage may help to understand some important things for both. The opening of your own business can lead to success, everything depends on an approach. For instance, you’ve opened a little café, and placed your bets on its prosperity in 2 years, when you get bet investments and start getting income from the place. If you make all the preparations in a proper way, so you won’t be waiting for the income so long. If a young businessman decides to open a small business startup related to custom software development, it can fail just because of a bad approach of a startupper, as an IT field is a very profitable niche nowadays. The same as software development is not just programming, business is not just making money. The Guardian reports, that there are typically more opportunities for career development at a large company than at a smaller one, so you should make it an aim for your company to grow, for it becomes a desirable place to work for other people.

Crucial Tips on How to Run a Business (from the very beginning):


1. Money. There is still a myth that you can start a business only if you have a starting capital of thousands of dollars. But in fact, each of us can create a business. Starting capital is not this important at all. The modern market needs an idea and a quality business plan. If you are planning to open a small or medium business, then you may well expect to find financial investments from outside. Be ready to explain as much as possible the essence of your project and who is your target audience. Frequently, investments are found through networking. Investors can be found at professional conferences of entrepreneurs, training courses and so on.
You can make a list of potential investors with whom you would like to work and who may be interested in your project. To do this, monitor the activities of the owners of large businesses in your industry, find out who among them can be interested in investing and developing new directions. Then create a simple presentation of your project with a description of the business model and a target audience.

2. People. If your company consists of you and one more person, it’s good for a start, but the truth is that two people can’t manage a successful business. Sharing your ideas with other people and seeking like-minded workers who can join your startup is a good idea to fulfill. Time is a limited resource, while you need it as much as possible. Development and planning is teamwork.

Bottom Line


Companies are free to choose the best option to protect themselves, whether it’s a custom software application or a ready software product, both options have their pros and cons. Take them into consideration, so that you can make a decision which is the best for the company.
When creating a business, it is important to think not only about launching it but also developing, planning a strategy for several years in advance, clearly calculating your expectations from revenues, turnovers, and profits. In business, consistency and an idea that will be useful to your audience make sense.