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Are Facebook and Twitter signals part of the ranking algorithm? How much do they matter?
The above was the original question asked, I rephrased it in title to make it more understandable, as it clearly is a question of that nature.
Matt Cutts begins the video by saying that to his knowledge, there currently are no algorithms implemented that would take into consideration the amount of Twitter followers you’ve got, or the number of Facebook page likes you’ve got.
He continues to say that Google would be wasting it’s time by having to crawl all of the social media pages for each link, making it extremely difficult to sort content by it’s according value, because it’s possible to always edit/remove our social media statutes, in the long term it could be causing issues.
In the very end, Matt touches the subject of identity, and hopes that in the future the web identity is going to become more open and more available to the web users. He thinks that within ten years we could expect to be able to follow anyone on the web – and always know what they are doing, where they are posting and other activities.