The events of the recent years since 2020 had analysts predicting that normal life will return in 2022. Things are still not what we’re used to. This is evident in all aspects of our lives. This includes the e-commerce sector, where 2020 somehow made things more difficult for online merchants and traders.
Nevertheless, there are still some prospects that have opened up niches in the eCommerce industry. That’s why experts predict that 2022 will be a better year for online merchants. Suppose you want to be part of the merchants that’ll experience a great 2022. In that case, you need to get up on the trends taking over the market, like leveraging a customer data platform.
This article will highlight the top eCommerce trends expected in 2022 and beyond.
Top Ecommerce Trends Making the Market
Everyone that can be considered in the eCommerce space as a customer most likely uses a smartphone. Humans rely on their smartphones more for daily tasks, which ensures that eCommerce traders will experience growth in the market.
As an online trader, it’s normal to assume that most websites in the eCommerce space are compatible with smartphones. However, the reality is very different. You can aim to capitalize on this by making your website mobile-friendly and swopping on the available customers in the market that veer off from poorly designed websites.
Optimizing your website for smartphones also offers a plus on the search engine end. Search engines like Google are great at mobile-friendly ranking websites, ensuring that your website experiences higher traffic.
Social Media Usage
Purchasing items from social media is not a new trend. However, it is looking to break revenue records in 2022 and beyond.
It has been estimated that 97 out of every 100 Generation Z individuals purchase items they spot on social media. 66% of Millennials also have this same behavior. This means that eCommerce on social media will keep exploding for years.
Most of Generation Z have restricted purchasing power. With a staggering 97% of this set orders from social media, the profits that can be gotten from adverts on social media can only increase.
A lot more people are utilizing Voice Search to find items online. The consequence of this on online shopping is that the keywords used to find items online are changing. Hence, online merchants need to stay ahead of this trend.
If you’re an eCommerce trader, you must change most of your keywords to long-tail ones. Queries made in natural language are longer, and your website needs to satisfy their searches.
2022 and the years beyond are set to contain mixed experiences for different classes of online merchants. The key eCommerce trends would be influenced by smartphone usage, social media purchases, and voice searches.