Researching the e-commerce trends of the year will help your brand gain more exposure which will result in a thriving and self-sustaining business. Research shows that retail e-commerce sales will reach over a trillion by the year 2021, so there’s never been a better time to create an online name for yourself! By incorporating a few of these e-commerce and design trends into your company, you are on your way to financial freedom and using the marketing world to maximize your yearly revenue.
Companies that are mobile-friendly have a natural bond and positive reputation with their clients. With high-quality products at their disposal, your mobile presence encourages loyalty as patrons view your brand as a credible resource of information. According to Big Commerce statistics, By 2021, mobile e-commerce sales are expected to account for 54% of total e-commerce sales. Consumers with a very active lifestyle rarely have time to sit in place and mindless scroll on a desktop, so those get-up-and-go consumers take full advantage of convenient online shopping while running errands. Utilizing app technology as an extension of your online store will only increase sales and keep business owners up to date on enhancing mobility.
Customer personalization is the powerhouse of the e-commerce world. Many merchants do not realize online businesses that mold their products or online presence to favor the consumer’s likes are more likely to gain profits, resulting in more frequent buyers. Consumers appreciate e-commerce stores that offer a personalized experience catering to their interests. Business owners can now leverage technology to give consumers a more naturalized and in-depth experience that can shape interests towards products they weren’t previously aware of. Features like an individualized profile, rewards, and recommendations based on previous purchases are a few ways to increase shopper conversion rates by accommodating their preferred styles.
If you are a business owner and you do not have an email list, the time to start is now. Many e-commerce stores contribute their on-going success to their clientele that frequently take advantage of their email promotions and new product descriptions.
Merchants can also offer subscriptions to their membership rewards programs that will earn shoppers in-store points and credits that they can utilize towards future purchases. Consumers appreciate free subscriptions like a point-for-every-dollar system or an email list that provides end of the year sales and holiday discounts on their favorite items.
Selling Through Social Media
Before making a purchase most patrons will visit a brand’s online presence to gain perspective on what they represent and the quality of their brand. Social media is more than just a platform for posting pictures and videos. Businesses can run ads, offer discounts, and create shopper frenzy via limited-time promotions.
Social media allows businesses to be creative and create rapport with their consumers through reviews and replying to comments which makes them feel more included in your brand. Most people will view an e-commerce store’s social media to gain perspective on what type of products they offer and how likable they are in the consumer world. Displaying quality content and a link to your website through your social sites will increase credibility and keep your business on the e-commerce uptrend.
Alternative Payment Methods
Certain small businesses prefer to keep their companies local but the ones that operate on an international scale have more under their belt in terms of all-inclusive services. If you are planning to take your online business overseas then catering to different currencies will be beneficial in the long-term and increase buyer potential by the thousands. Incorporate payment transfer or currency conversion technology like Paypal that many universal shoppers use. Other payment options like Apple Pay, credit/debit, and even systems that offer monthly split payments are advantages to securing more consumers for your store. Patrons desire selections especially since more users are linking their bank accounts and cards to digital wallets on their mobile phones.
Environmental Awareness (Going Green)
As consumers become more conscious about the impact of shopping on the planet, so do their environmentally friendly purchases. Businesses that practice eco-friendly habits are more likely to gain consumer appreciation that will increase buyer potential. Product mass-production poses an alarming threat to the world as products are purchased and tossed mindlessly without any regard for how excessive waste affects the environment and our livelihood. Due to these disconcerting truths, consumers are more likely to shop from environmentally conscious stores. Demonstrate greener customs, like biodegradable packing to your consumers for a more likable online presence.
Increased Online Shopping
The effects of COVID-19 have shifted the online paradigm and the fashion world as we know it. Many buyers have switched from department stores to shopping from the comfort and safety of their home, this has led to more online sales, conversion rates, and exposure for brands looking to get their name out. Since shoppers have habitual tendencies, there is a heightened probability they will continue to utilize the convenience of shopping from home or a mobile device shortly.
Visual commerce uses augmented reality (AR) to project virtual images like furniture and get an idea of what it may look like inside your home. This method of shopping is gaining popularity because it allows buyers to take pictures of their home and drag the virtual image into the photographed area and real-life display of the object in the house or on your person. Brands can integrate this technology to help consumers learn more about connecting with their products, and what better way than to see the visuals on you before purchasing?
AI technology provides chatbots that are computer automated and adhere to common issues before reaching a live representative. AI tech allows opening the doors for a more personalized experience that offers products based on purchase history that consumers are more likely to buy. This allows merchants to focus their responsibilities elsewhere without being overwhelmed by consumer frequently asked questions or password problems.
ECommerce Voice Commands
Smart applications like Alexa or Google Voice make shopping easier without ever having to touch a digital screen. Vocal commands like ordering groceries or shopping at a retailer with your payment information already assigned. Voice search is growing in popularity and as a business merchant, incorporating it into your business creates more earning potential.
Building a successful online business does not have to be difficult. Development companies assist with business support, marketing, and the e-commerce trends of 2020 that are sure to get your business noticed. A diverse Magento Development Company – Scandiweb will aid in managing Magento which is ideal for customization, design, hosting, and more.